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12 Website Essentials Every Roofer Needs to Rank Higher & Convert More

Wed, 14 Jan 2026 20:56:01 GMT

12 Website Essentials Every Roofer Needs to

Rank Higher in Search and AI & Convert More

Your roofing website isn’t just a digital brochure. It’s your twenty four hour store front and #1 lead source. These website essentials help you rank locally, convert visitors, and beat competitors.

1️⃣ Fast Mobile-Friendly Design

Homeowners search on phones first. Speed matters.

2️⃣ Local SEO Optimized Service Pages

Each town & service gets its own optimized page.

3️⃣ Clear Call-to-Action Buttons

“Get a Free Estimate” should be everywhere.

4️⃣ Visible Phone & Contact Forms

Make it easy to reach you on every page.

5️⃣ Gallery / Before & After Portfolio

Visual proof of quality work.

6️⃣ Customer Reviews & Trust Badges

Boost conversions with social proof.

7️⃣ Warranty & Certifications Section

Highlight credentials that reduce buyer hesitation.

8️⃣ Blog for Local Roofing Topics

Blogging builds authority, boosts SEO, and keeps content fresh.

9️⃣ Embedded YouTube Videos

Keep visitors engaged longer and improve rankings.

10️⃣ Schema Markup for Local Business

Helps Google understand your services.

11️⃣ Chatbot for Instant Engagement

Capture leads even when you’re booked.

12️⃣ Security & SSL Certificate

Builds trust and improves rankings.

15 YouTube Marketing Ideas to Get More Contractor Leads

Wed, 14 Jan 2026 20:15:14 GMT

How to use YouTube to Gain Followers and Leads

Video converts better than text. In fact, users will click on a brand 40% more of the time when they have a video over an image alone. YouTube gives contractors like Hackmann Lawn and Landscape , a platform to educate, build trust, and drive local traffic, especially when optimized for search and local intent.

In this article, you will learn top video ideas that are trending for contractors that you can use to improve ROI year over year, while gaining valuable trust ranking factors used by Google and AI.

1️⃣ “Before & After” Job Transformations

Show dramatic results that instantly hook viewers.

2️⃣ Customer Testimonial Videos

Social proof on video builds trust faster than text reviews.

3️⃣ How-to & DIY Tips

Position yourself as the expert homeowners call first.

4️⃣ Meet the Team

Humanize your brand and make your crew memorable.

5️⃣ Roof Inspection Walkthroughs

Teach viewers what to look for and when to call a pro.

6️⃣ Local Neighborhood Spotlights

Connect with your community and show service areas.

7️⃣ Seasonal Maintenance Guides

Videos like “Winter Roof Prep Checklist” remain useful year after year.

8️⃣ FAQ Session Videos

Answer common questions and reduce objections before the call.

9️⃣ Time-Lapse Project Builds

Fun, engaging, and perfect for demonstrating workmanship.

10️⃣ Job Site Safety Tips

Showcase professionalism and care.

11️⃣ “Day in the Life” Vlogs

Give a behind-the-scenes look at your business.

12️⃣ YouTube Shorts Tips

Snappy, mobile-friendly clips boost reach fast.

13️⃣ Tool & Product Demos

Show your tools and techniques in action.

14️⃣ Live Q&A Streams

Engage your audience in real time.

15️⃣ Case Story Highlights

Break down complex jobs into storytelling gold.

Google Ads vs. Local Service Ads: What Contractors Must Know

Wed, 14 Jan 2026 19:19:19 GMT

The difference between

Google's Pay Per Click Ads and Local Service Ads

Both Google Ads (PPC) and Local Service Ads get you in front of homeowners—but they work differently. Understanding features, costs, and when to use each can radically improve your ROI.

�� What Are Google Ads (PPC)?

A bidding-based ad system showing your site in search results for specific keywords like “roof repair near me.” You pay per click.

�� What Are Local Service Ads (LSAs)?

Ads that show above PPC when homeowners search for a contractor. You only pay for leads (calls/messages), and your business earns a Google Guaranteed badge.

Key Differences & Benefits of Google Ads (PPC vs LSA)

1️⃣ Cost Structure

✔ Google Ads: Pay for every click — even if it doesn’t convert.
✔ LSAs: Pay only when a qualified lead contacts you.

2️⃣ Trust & Credibility

✔ Google Ads: Competes on keywords & bid.
✔ LSAs: Show Google Guaranteed badge = instant trust boost.

3️⃣ Placement

✔ Google Ads: Below LSAs (if LSAs present).
✔ LSAs: Prime real estate above organic search.

4️⃣ Lead Quality

✔ Google Ads: Broader audience; good for branding and demand generation.
✔ LSAs: Highly qualified leads ready to hire.

5️⃣ Setup & Requirements

✔ Google Ads: Live with keyword list, budget, tracking.
✔ LSAs: Requires verification & often background checks.

Conclusion

Best strategy? Use both together: LSAs for high-intent, ready-to-hire leads; PPC for broader visibility and scaling. Advertisers who combine them dominate the digital landscape.

9 AI Essentials Every Contractor Needs To Grow Sales and Leads

Wed, 14 Jan 2026 18:11:40 GMT

How to get AI to recommend your Business

AI isn’t a future trend it’s already shaping how customers find and choose contractors. From automated messaging to smarter search visibility, the contractors who leverage AI dominate local markets.

1️⃣ Chatbots That Book Jobs 24/7

Use AI chatbots on your website and social profiles to answer FAQs, qualify leads, and schedule jobs automatically, even after hours.

2️⃣ AI-Driven SEO Keyword Research

Let AI uncover the exact terms homeowners search for in your service area so your site ranks higher for relevant search queries.

3️⃣ Auto-Generated Service Page Content

AI tools help you create optimized service descriptions, local content, and FAQs faster without losing SEO quality.

4️⃣ Intelligent Review Monitoring & Responses

AI can alert you the moment a new review hits—and suggest optimized responses to increase engagement and trust.

5️⃣ Predictive Lead Scoring

AI helps you prioritize inquiries based on likelihood to convert, so your sales team focuses on the hottest leads first.

6️⃣ Voice Search Optimization

With more homeowners asking Siri & Google Assistant for services, AI helps you tune your pages to match natural language queries.

7️⃣ Automated Ad Optimization

AI can analyze ad performance and tweak campaigns in real time to lower cost per lead and boost conversions.

8️⃣ Smart Competitive Insights

Use AI to track competitor visibility, keywords, and reviews so you can adapt your strategy and win market share.

9️⃣ Dynamic Pricing Recommendations

AI tools can analyze job types, geography, and competitor pricing trends to suggest rates that win business without hurting margins.

How AI Is Defining Your Brand (Whether You Like It or Not)

Thu, 04 Dec 2025 15:49:20 GMT

Why every business needs to run an

“AI brand audit” in 2025

If someone came across your brand for the very first time through an AI tool like ChatGPT, Gemini, or Claude… would the description they see actually be accurate?

For a lot of businesses, the answer is no and sometimes embarrassingly so.

AI doesn’t just “look up” your brand. It pieces together whatever information it can find online:

Old reviews
Outdated Websites or Web pages
Incorrect listings, including old addresses, phone numbers or worse, wrong business name
Conflicting business descriptions
Services you stopped offering years ago

In a world where first impressions are lasting ones, this information blends together into a single summary that becomes someone's first impression of your business.

And as you can imagine… that can hurt you.

Why This Happens

AI models rely on patterns. If your online presence is messy, inconsistent, or outdated, AI will simply reflect that and sometimes even inventing details to “ fill gaps .”

So the real question your business should ask:

Is AI representing your brand the way you want it represented?
Or the way the internet has accidentally pieced it together?

A Simple Test Every Business Should Run

Before you spend a dollar on SEO or branding, try this.

Ask the major AI tools:

“Who is [Your Brand Name]?”
“What does [Your Brand Name] do?”
“Who is [Your Brand Name] a good fit for?”

Then read the answers with fresh eyes.

You’ll know instantly whether the AI world understands who you are… or if it’s pulling together a Frankenstein-style mix of half-correct information. Take notes. Screenshot everything.
This becomes your baseline for improvement.

What To Do Next

Once you know how AI currently sees you, the fix is straightforward. Strengthen your brand signals everywhere AI is looking. That means tightening up your:

Website and on-page content
Schema markup
Online business listings
Social profiles
Review platforms
Google Business Profile
Directory citations

When your digital footprint becomes consistent, clear, and unified, AI has what it needs to “course correct” and your brand finally shows up the way it should.

If you're researching SEO partners in Missouri, you can also explore agencies listed through DesignRush for additional support and insights.

Want Us To Do The Heavy Lifting for You?

If you want a team to audit how AI currently represents your brand and build a step-by-step plan to fix and strengthen it, visit our website. Missouri Market Boss can handle the entire process for you.

Because in a world where AI is often the first touchpoint…you deserve to be represented accurately.

Where to Find Free Thanksgiving Meals in St. Louis. 2025 Community Guide

Wed, 26 Nov 2025 15:12:26 GMT

Where to Find Free Thanksgiving Meals in St. Louis

2025 Community Guide

After an intense and emotional start to November, moments of togetherness matter more than ever here in St. Louis.

In true STL spirit, local organizations, churches, and community groups are opening their doors this Thanksgiving to make sure everyone has a warm meal and a place to feel connected.

If you or someone you know could use a free Thanksgiving dinner this year, here are several welcoming spots across the metro area offering meals on Thursday, November 27 :

�� The Salvation Army – Euclid Corps

100 Meals to Go
�� Begins at 11:00 a.m.
�� 2618 N. Euclid Ave., St. Louis, MO
No reservation needed — just come by and pick up a fresh Thanksgiving meal.

�� Pride St. Louis – “Feeding the Community” Dinner

�� 2:00 p.m. to 5:00 p.m.
�� St. John’s Episcopal Church
Enjoy a full Thanksgiving dinner on-site or request delivery within a 10-mile radius.
Guests are asked to pre-order plates in advance.

�� St. Ferdinand’s Thanksgiving Day Dinner – Florissant

�� 11:30 a.m. to 1:30 p.m.
�� 1765 Charbonier Rd., Florissant, MO
Hosted by eight local churches, this long-running tradition offers take-out only meals.
Limit: four dinners per person.

�� Affton Christian Church – “Just Like Grandma Made”

�� 11:30 a.m. to 2:00 p.m.
�� 9625 Tesson Ferry Rd., St. Louis, MO
Limited transportation and delivery available.
Guests are encouraged to call 314-631-5777 ahead of time.

�� The Brass Rail – O’Fallon, MO

A beloved annual tradition feeding thousands across St. Charles County.
Pick-up starts at 10:00 a.m. on Thanksgiving Day .
Advance registration is required.

�� Gateway Church of the Nazarene – Bridgeton

�� 11:00 a.m. to 1:00 p.m.
�� 703 Old St. Charles Rd., Bridgeton, MO
Open to all — no reservation needed. Bring a friend or neighbor!

�� St. Luke’s United Methodist Church – South County

�� 11:30 a.m. to 1:30 p.m.
�� 2761 Telegraph Rd., St. Louis, MO
Serving a full Community Thanksgiving Dinner with all the traditional fixings.

From Our Missouri Market Boss Family to Yours

Whether you’re looking for a warm meal, a welcoming space, or an opportunity to give back, St. Louis has a place for you this Thanksgiving.

Community is everything and it’s incredible to see so many locals stepping up to support one another.

If you know of more free Thanksgiving events, drop them in the comments so we can continue to spread the word and support our STL neighbors.

Happy Thanksgiving, St. Louis! ��

Meta’s New “Andromeda” Update Is Tanks Small Business Ads

Tue, 25 Nov 2025 18:30:17 GMT

Facebook Andromeda Update

If your Facebook or Instagram ads suddenly feel… off… you’re not imagining it.
Costs creeping up?
Your best-performing ads slowing down?
Campaigns skipping over creative that always worked?

There’s a reason — and it has a name:

Andromeda.

Meta has quietly rebuilt its entire ad-delivery system, and this is the most dramatic shift we’ve seen in years.

But here’s the part nobody tells small businesses:

The “best practices” Meta is pushing right now were built for brands spending $50K+ per month.

Think:
• Agencies with massive conversion data
• Ecommerce giants with thousands of purchases
• Advertisers who can afford to “let the AI learn” for weeks

But small businesses?
Local service pros?
Coaches, contractors, landscapers, plumbers, HVAC techs?

This advice can absolutely tank your results.

So what actually changed?

In the old system, you decided who saw your ads.
With Andromeda, the algorithm decides which specific person should see which specific ad variation—using millions of behavioral signals.

Meta no longer asks:
�� “Who should see this?”
It now asks:
�� “Which ad will this person respond to?”

It’s a massive shift that favors advertisers with huge data pools where small advertisers get burned.

Meta is now recommending:

Broad targeting
Campaign Budget Optimization (CBO)
10–20 creative variations
Full algorithmic control

Sounds smart, right?
Not for small accounts.

With low conversion volume, the system doesn’t optimize for leads or revenue — it optimizes for engagement.

That means:

�� “The cute ad” soaks up your entire budget…

�� …while the ad that actually converts never gets enough spend to prove itself.

Suddenly you’ve burned a week, spent hundreds, and have no real data to show for it.

And here’s the kicker:

When your cost per lead is $40–$60 and Meta only gives an ad $1–$3 per day…
It may never generate a single conversion.

You walk away thinking creative failed.
In reality?

It never had a chance.

So what DOES work after Andromeda?

You must give the algorithm freedom where it needs it and take back control where it protects your budget.

This is the new balance:

Broad targeting (Meta actually requires it now)
One ad per ad set during testing (non-negotiable)
Equal budget for each angle
Test angles, not formats
Run for 5–7 days without touching anything

This prevents algorithmic bias and gives you clean, reliable data.

The Small-Business Framework (Post-Andromeda)

Test like this:

Choose 3 totally different angles
Build one ad set per angle
Put one ad inside each
Give each the same daily budget
Run for 5–7 days
Judge based on cost per conversion, not clicks
Once you have a winning angle, THEN start testing formats and creative variations.

This gives Meta the diversity it needs without letting it torch your budget.

Small businesses cannot test like big brands. Big spenders can feed the machine thousands of events.
You can’t — and that’s okay.

Structured testing wins.
Clean data wins.
Discipline wins.

The bottom line.

Adapt to Andromeda, but don’t hand your entire strategy over to it.

Want the full framework, templates, and video walkthrough?
�� Read the full breakdown and comment “Meta” below.

Don’t forget to follow Missouri Market Boss where we build smart, profitable Meta ad systems for small businesses across Missouri.

2025 Veterans Day Free Meals, Discounts & Deals for Veterans and Active-Duty Military in the Greater St. Louis, MO Region

Mon, 10 Nov 2025 23:31:26 GMT

Looking for Veterans Day Restaurant Discounts for 2025?

This guide will be updated regularly as new restaurants and businesses announce their Veterans Day discounts for 2025.

Below is a verified list of discounts that were available in 2024. Since many restaurants repeat the same offers each year, this provides a strong preview of what to expect for 2025.

All offers listed were confirmed by either:

Official company announcements
Public press releases
Direct communication with corporate representatives

As a reminder, most locations require proof of military service.

Not sure what type of ID counts? Common forms include:

DD-214
Veteran designation on state ID/driver’s license
VA ID
Active Duty or Retiree ID
Veterans Group Membership Card (American Legion, VFW, etc.)

Also note: participation may vary by location, especially at franchise-operated restaurants.

2025 Veterans Day Restaurant Discounts

For the full list, click here .

Important Notes

Always call ahead to confirm participation.

Most dine-in restaurant offers do not include alcohol, tax, or gratuity.

Offers may apply only on November 11, but some extend longer.

Want Updates as 2025 Offers Go Live?

Offers change year to year, the best way to stay in the loop is to bookmark this page or join our update list.

�� Sign up to receive updates

From Our Family to Yours

To all who have served and continue to serve:

T h a n k Y o u !
Your dedication, sacrifice, and courage are deeply appreciated, today and every day.

2025 Veteran's Day Discounts and Freebies Full List

Mon, 10 Nov 2025 23:23:06 GMT

Veterans Day Free Meals To honor members of the military, these restaurants are offering veterans free meals or beverages on or around Veterans Day, November 11.

54th Street Grill -- Veterans and active-duty eat free on Veterans Day. Up to $10. Dine-in only.
Another Broken Egg Cafe -- Another Broken Egg Cafe is inviting veterans, active duty, and retired military personnel to enjoy a complimentary Patriot French Toast topped with strawberries, blueberries, and whipped cream — paired with Barista House Blend Coffee — on November 11, for dine-in guests presenting a valid Military ID.
Applebee's -- Veteran and active-duty military receive a free meal from a select menu on November 11 at participating locations. Dine-in only.
Bad Daddy's Burger Bar -- Veterans and active-duty military get a free 5 oz. BD’s All American Burger with cheese and choice of side on November 11.
Offer available with valid military ID from 11am to 3pm. Bandana's BBQ -- Veterans and active-duty military members get a free pulled pork sandwich with choice of one side on November 11 with a military ID or proof of service. Dine in only.
Beef 'O' Brady's -- On November 11, at participating locations, veterans and active-duty military can receive a free burger and fries. Not valid with any other offer, discount, promotion or purchase of gift cards. Tax, alcohol and gratuity not included.
Bill Gray's -- On November 11, veterans get a free World's Greatest Cheeseburger, Regular Fries, and Soda.
Biscuit Belly -- Veterans eat free on November 11 with choice of Bacon Egg & Cheese, Sausage Egg & Cheese, or Chicken Biscuit Sandwich and a hot drip coffee or fountain drink. All locations are participating, dine in only.
BJ’s Restaurant and Brewhouse -- On November 11, active-duty and retired military dining in at BJ’s with a valid military ID will receive a free Chocolate Chunk Pizookie. And from November 12 through December 31, guests with a valid military ID who dine in and purchase an entrée will receive a free Appetizer Bounce Back to enjoy on a future visit.
Bob Evans -- Veterans and active-duty military get a free meal from a select menu on November 11. Dine-in only.
Brass Tap -- At participating locations, veterans and active military can receive a free burger and fries on November 11. Not valid with any other offer, discount, promotion or purchase of gift cards. Tax, alcohol and gratuity not included.
Bruegger's Bagels -- Veterans and active-duty military get a free hot or iced coffee (any size) on November 11. Guests can enjoy their complimentary coffee in-bakery, through the mobile app, or online using code FREECOFFEE. No purchase is required.
Buca di Beppo -- Veterans and active-duty military with a valid ID get a free lunch entrée on November 11. Guests can select any pasta from the lunch specials menu.
California Pizza Kitchen – On November 11, veterans and active-duty service members are invited to enjoy a complimentary entrée and beverage from a special prix fixe menu when dining in at any participating CPK location. As an extra thank-you, all veterans and active-duty service members who dine with CPK on Veterans Day will receive a Buy One Get One bounce back card redeemable for a Pizza, Pasta, or Salad (of equal or lesser value) on a future visit with the purchase of any Pizza, Pasta or Salad between November 12 and November 25.
Carolina Ale House -- Veterans and military members get a free half rack rib platter on November 11. Only valid at NC, FL, and TN locations. In-store only.
Casey's General Stores -- All military service members can enjoy a complimentary coffee or fountain drink at any Casey’s location and free car wash where available on November 11.
Chili's -- Veterans and active-duty military members get a free meal on November 11 at all participating restaurants. Available in-restaurant only for select items. Military ID required to redeem offer.
Chipotle -- On November 11, from 4 p.m. to 8 p.m. local time, guests who order an entrée in-restaurant and present a valid military ID will receive a second entrée for free. The promotion applies to Chipotle bowls, burritos, salads and taco entrees.
Circle K -- On November 11, veterans get one free medium hot or iced coffee. The one-day-only offer is available at participating U.S. locations, and customers can redeem theirs by showing a valid military ID at purchase.
Cotton Patch Cafe -- On November 11, active and retired military members are invited to enjoy a free regular Chicken Fried Steak or Chicken Fried Chicken entrée when dining in at any Cotton Patch Cafe location.
Cracker Barrel -- On November 11, veterans and active-duty service members with valid ID get a free Sunrise Pancake Special.
Dave & Buster's -- Veterans get a free entree (up to $20) and a free $10 Power Card with a valid veterans ID card on November 11.
Denny's -- Veterans and active-duty military personnel receive a free Original Grand Slam on November 11 from 5am to 12pm. Must show valid Military ID or DD214.
Dickey’s Barbecue Pit -- On November 11, veterans and active-duty military personnel are invited to enjoy a free Pulled Pork Sandwich at all Dickey’s Barbecue Pit locations nationwide. The offer is available for dine-in or carryout with a valid military ID, limit one per guest for the day.
Einstein Bros. Bagels -- Veterans and active-duty military get a free hot or iced coffee (any size) on November 11. Guests can enjoy their complimentary coffee in-bakery, through the mobile app, or online using code FREECOFFEE. No purchase is required.
Famous Dave's -- Veterans get a free Georgia Chopped Pork Sandwich Georgia Chopped Pork Sandwich Lunch with choice of side on November 11. If ordering online, guests can use code VETERAN25 at checkout.
Fazoli's -- Get a free Spaghetti with Marinara or Meat Sauce when dining in on November 11 with code VET25. Must present a valid Military ID or wear a military uniform.
Firehouse Subs -- On November 11, active-duty military personnel and veterans can enjoy any size sub and receive a second sub for free with valid military ID.
Freddy's Frozen Custard and Steakburgers -- Veterans and active military personnel who visit on November 11 will receive a free Freddy’s Combo meal card. No purchase is necessary to receive this special offer. Cards may be redeemed through December 31, 2025.
Friendly's -- Veterans get a free burger and a beverage on November 11. Available in-restaurant only. Must show military ID or honorable discharge document to receive the offer.
Gold Star Chili -- On November 11, veterans and active-duty military get a complimentary meal of their choice (up to $12 off their order with proof of service). For dine-in, carry out or drive-thru.
Golden Corral -- Golden Corral is hosting their Military Appreciation Night on November 11 from 4pm to close. This includes a free “thank you” meal when dining in.
Good Times Burgers & Frozen Custard -- Veterans and active-duty military get a free Deluxe Cheeseburger Combo on November 11. Dine-in only. Not available for online ordering or through third party delivery apps. Must provide proof of service.
Granite City Food & Brewery -- Military personnel can enjoy a free entrée from the specialty Veterans Day lunch menu on November 11 from 11am to 4pm. Includes choice of N/A beverage. Available for Dine-In, To Go and Online Ordering. Not valid for delivery. If ordering online, guests can use code VETERANS25 to redeem this offer.
Greene Turtle -- Veterans receive a free meal up to $15 with valid ID at participating locations on November 11. This offer is available for dine-in only and cannot be combined with other offers, discounts, happy hour, or Greene Turtle rewards.
Grillsmith -- Veterans and active-duty military get a complimentary entrée on November 11. Dine-in only.
Hacienda Mexican Restaurant -- Veterans get a free Large Wet Burrito on November 11 for Dine-in or carryout. Proof required.
Hamburger Stand -- Veterans and active-duty military get a free Hamburger, Regular Fries and Small soda at participating locations on November 11.
Hooters -- This Veterans Day, Hooters offers a free menu item on November 11. Veterans can choose from 10 Original Wings, Cheeseburger, Buffalo Chicken Sandwich, or Chicken Caesar Salad, free with drink purchase.
Hoss's Steak and Sea House -- On November 11, veterans receive a free Soup, Salad, Bread, Nacho & Dessert Bar and an Iced Tea. Dine-in only. After dining, veterans will receive a $10 off $40 voucher to be used on their next visit. Available while supplies last. Voucher expires 11/30/25. Huey Magoo's -- Veterans and active-duty military receive a free 3-Piece Tender Meal with the purchase of a beverage on November 11. Must show Military or Veteran ID or 00-214 form to redeem.
Hurricane Grill and Wings -- Enjoy a complimentary entree on November 11 from the following menu: 10 Bone-In Wings, Beer-Battered Fish & Chips, Steakburger, Chicken Caesar Salad, Buttermilk Crispy Chicken Sandwich, Chicken BLT Tacos. Veterans and active-duty military must present a military ID or wear a military uniform.
IHOP -- Veterans and active-duty military get free Red, White, & Blueberry Pancakes or Pancake Combo on November 11. Dine-in only, at participating restaurants nationwide.
In-N-Out Burger -- On November 11, veterans, active-duty military, reserves and National Guard receive a complimentary meal, including any burger, fries, and beverage on In-N-Out Burger’s menu. Present proof of military service. J. Christopher's -- Veterans get a free meal on November 11 with a valid ID. Valid at participating locations.
Kings Family Restaurant -- On November 11, veterans and active-duty military members get a free meal from a special Veterans Day menu.
Kona Grill -- On November 11, veterans and active duty military will receive a complimentary entrée up to $49. Military ID for verification is required. Lazy Dog Restaurants -- Active-duty military, discharged, retired or reserve get a free Fireside Favorite on November 11.
Little Caesars -- On November 11, from 11:00 a.m. to 2:00 p.m., veterans and active military can enjoy a complimentary Lunch Combo, which includes four slices of Little Caesars signature Detroit-style Deep Dish pizza and a 20-ounce Pepsi beverage.
Logan's Roadhouse -- Veterans and active-duty military members get a free meal from the Veterans Day menu from 11am - 3pm on November 11.
Main Event -- On November 11, active-duty military and veterans get a free double cheeseburger with fries and 30 minutes of game play with ID.
Marzoni's Brick Oven & Brewing Co. -- Veterans receive a free 12 oz draft beer or soda on November 11. One drink per Veteran. Must be 21 or older to receive the draft beer. Proof of service required.
Max & Erma's – Veterans and active-duty military get a free cheeseburger on November 11 at participating locations. Show proof of military service.
Menchie's -- Veterans and active-duty military get their first 6 oz of froyo free with valid ID on November 11.
Mission BBQ -- Veterans get a free sandwich on November 11. Native Grill & Wings -- Veterans and active-duty military get a free meal from the following choices: a ½ LB Stripper Combo, ½ LB Boneless Combo, Native Chicken Sandwich with fries or #MyNative Burger with fries on November 11. Veterans and active-duty military must present a military ID or wear a military uniform.
Ninety Nine Restaurant and Pub -- On November 11, from opening until 4 p.m., veterans and active-duty military members who present a valid military ID will receive a free lunch entrée from the Veterans Day Menu with adult entrée purchase.
O'Charley's – O’Charley’s will offer a free entrée to all veterans and active-duty military with valid ID from 11 a.m. to 4 p.m. on both November 10 and 11. Guests dining in can choose any entrée from the Daily Dinner Deals Menu.
Olive Garden -- On November 11, Olive Garden will offer each veteran and current member of the military who dines in a free entrée from a special menu. Simply show proof of military service.
Outback Steakhouse -- Outback is offering a free Aussie 3-Course Meal with valid military ID when dining in on November 10 and 11 (select entrées only).
Perry's Steakhouse & Grille -- Perry's Steakhouse & Grille is offering veterans two Special dine-in offers. Veterans can choose from a free Dinner-Cut Pork Chop OR enjoy a 3-course $39 Military Menu on November 11 from 4pm to close.
Piada Italian Street Food -- On November 11, active-duty service members and veterans are invited to enjoy a free entrée. Guests can receive any regular-sized chef menu entrée with protein by presenting a valid military ID and mentioning the offer at checkout. Playa Bowls -- Playa Bowls is offering free bowls for all veterans, active duty, and retired military personnel with a valid ID on November 11, at participating locations nationwide.
Pluckers -- Pluckers proudly serves veterans and active-duty military a free meal on November 11. Present a valid ID or veteran status. Meal includes an entrée, side, and non alcoholic beverage up to $16 value. Dine-in only. Veteran designation or Military ID required. Not good with other offers.
Polly's Pies -- Veterans and active-duty military can enjoy a free slice of pie on November 10 and 11 — no purchase required.
Red Robin – Veterans and active-duty military guests can enjoy a complimentary Red's Big Tavern Burger and Bottomless Side when dining in at participating restaurants on November 11.
Rubio’s -- On November 10 and 11, buy one entrée, get one free for veterans using code VETS25. Valid in-store or online with military ID.
Ruby Tuesday -- Ruby Tuesday is offering a free Garden Bar Entrée or Free Garden Bar Add-On on November 11, to veterans (retired and active-duty military with valid ID). Scooter’s Coffee -- Veterans get a free Medium Drink of your choice with military ID on November 11. Valid in-store only.
Shake Shack -- Active military personnel and veterans get a free Big Shack on November 11, while supplies last. Show a valid military ID at any participating Shack nationwide.
Sheetz -- On November 11, Sheetz invites all veterans and active duty military personnel to enjoy a free half turkey sub and a regular size fountain drink at any of Sheetz’s 800+ store locations. The offer includes extras & add-ons to the sub. Sheetz will also provide a free car wash to veterans and active duty military. This offer only applies to the $9 car wash option and is only available at Sheetz stores that have a car wash. Military ID or proof of service must be presented to qualify.
Shoney's -- On November 11, veterans and active-duty military can enjoy The Best Breakfast in Town via its freshly prepared Legendary Breakfast Bar for free at participating restaurants. Proof of U.S. military service is required. Dine-in only.
Sizzler -- On November 11, participating Sizzler locations will be offering a free lunch to any active-duty military or veteran until 4:00pm. Choose between a free Half Dozen Crispy Shrimp, Malibu Chicken, or 6oz Tri-Tip Steak entree–with a free beverage included. All Sizzler locations–excluding those in Utah, Idaho, and Puerto Rico–will be participating in this promotion.
Smokey Bones -- Smokey Bones, is offering a free entree to all veterans and active-duty military: Bacon Cheeseburger, Pulled Pork Sandwich, or Chicken Tender Platter with one regular side on November 11 when dining in with a valid military ID. It cannot be combined with the military discount.
Smoothie King -- On November 11, active-duty military and veterans can enjoy a free 20oz smoothie at participating locations nationwide — no purchase necessary. The offer is available from 12–3pm and includes three patriotic picks: Strawberry X-Treme (red), Slim-N-Trim Vanilla (white), and Blueberry Heaven (blue). Sonny's BBQ -- Veterans and active-duty military get a Free Pork Big Deal on November 11. Go to their registration page to verify your military status and get your coupon.
Starbucks -- Starbucks is honoring those who have served with a free tall (12-ounce) brewed coffee (hot or iced) for veterans, military service members and military spouses at participating U.S. stores and licensed locations on November 11.
STK Steakhouse -- On November 11, veterans and active-duty military personnel receive a complimentary entrée up to up to $69. Show your military ID or proof of service to your server. TCBY -- Veterans and active military personnel get their first 6 oz. of frozen yogurt for free on November 11 at participating locations. Must show a valid ID.
Texas Roadhouse -- At participating locations, veterans and military members can get a free Texas Roadhouse meal voucher on November 11, redeemable in-restaurant or for carry-out through May 30, 2026.
Village Inn -- At participating locations on November 11, military personnel can enjoy a free 2-2-2 Breakfast (2 eggs any style, 2 bacon strips or sausage links, 2 pancakes). If ordering online, guests can use code VETERANS25 to redeem this offer.
Wendy’s -- This Veterans Day, Wendy’s salutes those who served or are currently serving in the U.S. military with a free Breakfast Combo, no purchase required, during breakfast hours on November 11. Visit participating Wendy’s locations on November 11 during breakfast hours and receive a free breakfast combo by notifying the crew member at the register or showing their VetRewards Card.
Wentzville VFW Post 5327's Post-Free meal to veteran's and active duty military November 11 starting at 1pm. $5 per non military individual. Must present military id to qualify.
White Castle -- Veterans and active-duty military get a free individual combo meal or a breakfast combo meal when dining at a participating restaurant on November 11.
Wienerschnitzel -- On November 11, all veterans and active-duty military are invited to enjoy a free Original Chili Dog, Small Fries, and Small Soda at participating Wienerschnitzel locations nationwide, available all day with a valid military ID or proof of service. Wings and Rings -- Veterans and active military can receive a free lunch on November 11. Dine-in only.
WOB Bar & Kitchen -- On November 11, veterans and active-duty service members are invited to enjoy a complimentary order of WOB’s newest craving, 2-piece Smash Burger Sliders at participating locations nationwide.

Veterans Day Restaurant Deals To honor members of the military, these restaurants are offering Veterans Day deals on or around November 11.

Biggby Coffee -- Veterans get any 16 ounce beverage for just $1.99 on November 11.
Brick House Tavern + Tap -- Brick House Tavern + Tap is honoring all those who have served by offering veterans 20% off their entire meal on November 11. Dine-in only with a valid military ID.
Bubba Gump Shrimp Co. -- Veterans get 20% off their meal when they dine-in on November 11.
Buffalo's Cafe -- Receive 25% off of your meal when dining in (alcohol not included) on November 11. Veterans and active-duty military must present a military ID or wear a military uniform.
Connors Steak & Seafood -- Connors Steak & Seafood is offering all military veterans 50% off a lunch or dinner entrée on November 11 at all locations nationwide.
Eat'n Park -- All former and current military personnel receive 10% off for themselves and their entire party each time they dine in November 1 through 30. Veterans who visit on November 11 will also receive a free Smiley Cookie. Proof of service is required.
Farmer Boys -- On November 11, veterans and active-duty military personnel get a $4 Big Cheese Burger, available all day at participating locations. To redeem, guests need to show valid proof of service and have or download the Very Important Farmer (VIF) App.
Joe's Crab Shack -- Veterans get 20% off their meal when they dine-in on November 11. Must show valid military ID.
Margaritas Mexican Restaurant -- Veterans get 50% off your entree on November 11 at participating locations. McCormick & Schmick's Seafood Restaurants -- Active-duty military, veterans, National Guard, Gold Star Parents, and Gold Star Spouses can enjoy a select half-priced entrée on November 9. Dine-in only. Must show valid ID. Reservations are strongly recommended.
Round Table Pizza -- Get 15% off of your order with code RTP321 at participating locations from November 7 through 14. Valid for dine-in, carry-out and delivery.
Taffer’s Tavern -- Veterans and active-duty service members receive 50% off one plate, handheld, or salad with valid ID November 10–16.

Missouri Market Boss honors our veteran's and their families. Thank you for your sacrifice. Now through the end December 2025, all veteran owned businesses will receive a free customized promotional video with purchase of a website, social media management or ads management strategy. Click here , using promo code #Veterans25 to qualify.

What Really Happens When You Stop Blogging: The Truth About Traffic, AI Visibility, and Revenue

Wed, 29 Oct 2025 18:58:53 GMT

What really happens when you stop blogging?

Lately, a lot of business owners have been wondering if blogging still works. I’ve heard people say it’s an old game, that nobody reads blogs anymore, or that it’s not worth the time and effort.

So, we decided to find out for ourselves.

Our team analyzed 20 companies over 12 months. 10 that kept blogging consistently, and 10 that stopped altogether. The goal was simple: to see what really happens when you pull the plug on your blog.

The Results Might Surprise You

The data told a clear story.

The companies that kept blogging saw a slight dip in SEO traffic (down about 18%), which is normal with algorithm changes. But they also saw AI-driven traffic jump by 85.8%, and most importantly, revenue grew by 9.1%.

The companies that stopped blogging weren’t so lucky. Their SEO traffic fell 39.7%, AI-driven traffic barely moved (up only 6.5%), and their revenue dropped by 10.4%.

That’s not a coincidence. It’s a signal.

Why Consistent Blogging Still Matters

Google and AI platforms; like ChatGPT, Gemini, and Perplexity; rely on fresh, structured, and authoritative content to decide what information to show and who to cite.

When your website stops publishing, it stops sending those signals. You slowly fade from visibility in both traditional search and AI search results.

Blogging isn’t dead. It’s just evolving.

The New Era of Blogging

If your blog hasn’t been delivering results, don’t delete it. Restructure it.

Focus on creating helpful, relevant content that connects your brand to both search engines and human readers.

Modern blogging isn’t just about keywords anymore. It’s about authority, expertise, and showing up where people (and AI) are looking for answers.

Need Help Getting Your Blog Back on Track?

At Missouri Market Boss we help businesses transform their blogs into multi-channel traffic engines that drive visibility across Google, AI platforms, and social media .

If you’ve been thinking about cutting back on content, maybe the better move is just to do it smarter.
Let’s chat about how to make your blog work harder for you.

ChatGPT Advertising: The Next Big Marketing Strategy for St. Louis Businesses?

Tue, 14 Oct 2025 20:16:52 GMT

Open AI Announced The Exploration of Ads on Chat GPT

OpenAI May Be Opening the Door to In-Chat Advertising

OpenAI has recently hinted at a major update that could reshape how digital advertising works — ads integrated directly into ChatGPT conversations.

Currently, ChatGPT doesn’t display any ads. But OpenAI’s CFO recently mentioned that the company is exploring advertising options for free users as a new way to generate revenue. With an audience of more than 800 million people using ChatGPT every week , the potential for marketers is enormous.

Why It Matters for Marketers and Business Owners

Unlike social media users who scroll casually, ChatGPT users come with clear intent — they’re asking questions and looking for specific solutions.

That means potential ads wouldn’t just reach anyone; they’d reach people who are already in a decision-making mindset . If OpenAI moves forward, this could quickly become one of the most powerful new channels for business visibility and lead generation.

Let’s explore what we know, what’s likely to happen, and how your business can stay ahead of the curve.

Key Insights

OpenAI is exploring ways to serve ads to free ChatGPT users, which could create a brand-new ad marketplace.
Ad placements may appear within conversations , blending naturally into the user experience.
Future formats might include sponsored answers, product mentions, or contextual recommendations.
Companies can begin preparing now by improving AI visibility , building trust signals , and strengthening SEO foundations .
Even before paid ads roll out, brands can appear in AI responses organically through optimized content and authority building.

What’s Been Shared So Far

While OpenAI hasn’t announced a launch date, leadership has confirmed they’re exploring multiple ways to monetize ChatGPT.

Running AI at this scale comes with massive costs — so it’s logical that advertising is being considered. And from a marketing perspective, the timing is perfect.

ChatGPT users ask high-intent questions like:

“Who are the top marketing agencies for contractors near St. Charles?”
“What’s the best local power washing company?”

Those kinds of queries show strong buying intent — exactly what advertisers look for.

Some reports suggest that OpenAI is testing early monetization options, including partnerships with media outlets or integrated sponsored content. While nothing is official, the data infrastructure already exists to make this possible.

What ChatGPT Ads Might Look Like

1. Sponsored Responses
Picture this: you ask a question, and the top answer is marked “Sponsored.” It’s similar to how Google highlights paid results — but conversational instead of clickable links.

2. Natural Mentions
ChatGPT could subtly mention paid brands while answering questions, the way influencers organically reference tools or services.

3. Contextual Suggestions
If you ask about “ways to grow your small business online,” ChatGPT could recommend marketing firms or software that fit your industry — possibly through paid partnerships.

4. Smarter Targeting
Because ChatGPT understands context, ads could be tailored to your location, industry, and even your past interactions.

5. Familiar Pricing Models
Expect structures like cost-per-click (CPC), cost-per-engagement (CPE), or pay-per-lead — rewarding ads that are relevant, helpful, and high quality.

How This Could Change Advertising Altogether

This isn’t just another platform — it’s a shift in how digital advertising connects with intent.

Instead of targeting keywords like “SEO company,” you might target questions such as “how do I rank higher on Google as a local business?” That’s a deeper level of user intent — and potentially higher conversion rates.

As ChatGPT and other AI search tools grow, ad budgets could start moving away from traditional search and social platforms. Google, Meta, and Microsoft are already responding by testing ads within their own AI-powered results.

Who Stands to Benefit the Most

Local service providers (landscaping, HVAC, power washing, etc.)
SaaS and tech companies offering problem-solving tools
Online education and training programs
Professional services (marketing, finance, law, healthcare)

Businesses selling quick-decision, low-cost products may not see the same level of return at first since ChatGPT users tend to ask research-based, thoughtful questions.

How to Get Ready Right Now

Even before ads arrive, businesses can start laying the groundwork to get discovered by AI — paid or not.

Understand Your Customers’ Questions
Use tools like AnswerThePublic or Google’s People Also Ask to find the questions your customers actually ask — those will likely show up in ChatGPT queries.
Write Conversational Content
Create blogs and service pages that sound like real answers to real questions.
Strengthen Your Authority Online
Earn mentions and backlinks from trusted websites, local news sources, and industry directories.
Add Structured Data
Implement schema markup to help AI understand your content and business details.
Publish Expert-Level Resources
Detailed guides, FAQs, and how-to content can help your brand get cited in AI-generated answers.

Can You Appear in ChatGPT Without Paying?

Yes — and many businesses already do appear in ChatGPT AI's responses.

AI tools like ChatGPT reference credible, trustworthy sources. By improving your SEO and content authority, your business has a better chance of being mentioned naturally in answers.

Market Boss Tip: Focus on Experience, Expertise, Authority, and Trust (E-E-A-T) . These factors are key signals that help AI systems recognize reliable brands.

Final Thoughts

Advertising inside ChatGPT isn’t available yet, but it’s clearly on the horizon — and the brands that prepare early will have the advantage.

With users actively seeking solutions in a conversational environment, ChatGPT ads could deliver engagement rates that rival or even surpass traditional platforms.

Whether you plan to invest in future AI ads or just want to boost your organic visibility, the strategy starts the same:
Build credibility. Create valuable content. Strengthen your presence in AI search.

If you want your business ready for the next wave of digital marketing — from AI discovery to voice search — Missouri Market Boss can help.

Missouri Market Boss
Helping St. Louis businesses grow smarter with SEO, paid media, and AI-driven marketing strategies.

The Hidden Truth Behind Google Searches: Why 46% Lead to No Click

Thu, 02 Oct 2025 16:57:27 GMT

The Hidden Truth Behind Google Searches:

Why 46% Lead to No Click

Did you know that 46% of Google searches end with no click?

That’s right—almost half of search traffic never makes it to a website. But here’s the thing: that traffic doesn’t disappear. It gets rerouted through AI-driven search results, Google Business Profiles, maps, reviews, and featured snippets.

If your business isn’t showing up in those places, you’re missing opportunities for new leads and customers.

Why Are Google Searches Going “No Click”?

Search habits have changed. Google is now delivering answers directly on the results page instead of sending users to a website. Here’s where your leads are going instead:

AI Overviews & Summaries – instant answers powered by Google’s Search Generative Experience (SGE).
Google Maps & Local Packs – where phone calls, directions, and reviews happen.
Featured Snippets – quick answers that often replace the need to click.
Reviews & Q&A Sections – customers make decisions right in search.

What This Means for St. Louis & St. Charles Businesses

If you own a business in St. Louis or St. Charles County, MO, your digital presence must go beyond just a website. Customers are still searching for your services, but they’re making buying decisions before they ever click through.

That’s why optimizing your visibility across AI search, local maps, and social platforms is critical.

5 Steps to Win in the No-Click Era

Optimize Your Google Business Profile
Add services, photos, weekly posts, and collect reviews. Your profile is often the first impression.
Strengthen Your Online Mentions
Build trust by appearing in local directories, news sites, social media, and relevant blogs.
Use Generative Engine Optimization (GEO)
Structure your content for AI-driven tools like ChatGPT, Google SGE, and Perplexity.
Stay Active on Social Platforms That Rank in Search
LinkedIn, Facebook, Instagram, and Nextdoor often appear on Google’s first page.
Create Content That Answers Customer Questions
FAQ blogs, explainer videos, and short posts boost visibility in featured snippets and AI responses.

The Bottom Line

Your customers aren’t disappearing—they’re just finding answers faster. If you want to capture more leads, you need to meet them where they’re making decisions: Google, AI tools, local listings, and social platforms.

�� Let’s chat about how to reroute those “no-click” searches into conversions for your business: https://www.MissouriMarketBoss.com | https://youtu.be/LWYKVFdTnWM

You'll never appear on the 1st page of Google before doing this!

missourimarketboss@gmail.com (Valerie Brosseau) — Sun, 09 Mar 2025 23:04:41 GMT

Branded vs. Non-Branded Keywords:

Why Your Business Isn’t Showing Up & How to Fix It

Why Your Business Isn’t Showing Up on Google Maps & Local Search

Ever wondered, “Why isn’t my business appearing in Google’s map section?” or “Why does my competitor rank higher than me in Google My Business even though I have more reviews?” If so, you’re not alone. Many business owners struggle to understand why their search presence isn’t as strong as they expect.

The answer often lies in your SEO strategy—specifically, how well you balance branded and non-branded keyword optimization. Let’s break down why this matters, how it impacts your local rankings, and what you can do to fix it.

Branded vs. Non-Branded Keywords: What’s the Difference?

Before diving into solutions, it’s crucial to understand the two main types of keywords that impact your search visibility:

Branded Keywords

These include your company’s name and any variations of it. For example:

“Joe’s Plumbing Services”
“Joe’s Plumbing in Dallas”
“Call Joe’s Plumbing”

Branded searches are made by people who already know about your business. If you’re not showing up for your branded terms, there’s a serious issue with how your business is listed online.

Non-Branded Keywords

These are general industry-related terms that potential customers search for when they don’t have a specific company in mind. Examples include:

“best plumber in Dallas”
“emergency plumbing services near me”
“affordable drain repair”

Ranking for non-branded keywords is what helps new customers discover your business. If you’re not showing up for these, you’re missing out on valuable traffic.

Why Your Competitor Shows Up Higher Than You

You might think having more local reviews should give you an advantage, but SEO isn’t that simple. Several factors determine why your competitor might outrank you:

Google Business Profile (GBP) Optimization – If your competitor has a fully optimized profile with the right categories, keywords, and images, they may rank higher.
Local Citations & Consistency – If your business information (name, address, phone number) is inconsistent across online directories, Google may not trust your listing.
Backlinks & Authority – If your competitor has more high-quality links pointing to their website, they’ll gain more authority in search rankings.
User Engagement – If more people click on and interact with your competitor’s listing, Google sees it as more relevant.
Website Quality & Content – If your website isn’t optimized for local search and doesn’t align with what users are searching for, it can hurt your rankings.

How to Fix Your SEO & Boost Your Google Rankings

If your business isn’t showing up on Google Maps or is ranking lower than competitors, follow these steps to improve your visibility.

1. Optimize Your Google Business Profile

Ensure your business name, address, and phone number (NAP) are accurate.
Select the most relevant business categories.
Add high-quality photos and a compelling business description with keywords.
Regularly update posts and offers to keep your profile active.

2. Build High-Quality Local Citations

List your business on key directories like Yelp, BBB, Angi, and local Chamber of Commerce websites.
Ensure consistency in your NAP across all listings.

3. Improve Your Website SEO

Optimize your homepage and service pages for non-branded keywords.
Use location-specific keywords, e.g., “best plumber in Dallas.”
Add schema markup to help Google understand your business better.

4. Earn More Backlinks

Contribute guest blogs to local news sites and industry blogs.
Get featured on “Best Of” lists in your industry.
Partner with local businesses for cross-promotions.

5. Encourage More Customer Engagement

Ask satisfied customers to leave Google reviews with relevant keywords.
Respond to reviews and questions to increase activity on your GBP listing.
Create engaging blog content and share it on social media.

6. Track & Adjust Your SEO Strategy

Use Google Search Console and Google Analytics to monitor keyword rankings.
Adjust your content and strategies based on search trends and analytics data.

Final Thoughts

Understanding the balance between branded and non-branded keywords is critical to dominating local search. If your business isn’t showing up on Google Maps or ranking lower than competitors, it’s time to take action.

By optimizing your Google Business Profile, ensuring local citation consistency, and leveraging SEO best practices, you can improve your search presence and attract more customers. Implement these strategies today, and watch your rankings—and your business—soar!

Need Help with SEO?

If you want expert guidance in optimizing your local SEO strategy, Missouri Market Boss can help. Let’s get your business the visibility it deserves!

How to Instantly Sky Rocket Your Brand's ROI

missourimarketboss@gmail.com (Valerie Brosseau) — Mon, 24 Feb 2025 17:03:04 GMT

Owning this can increase your brands revenue by 10X!

Want to skyrocket your brand’s success?

Here’s a truth the biggest companies around the world understand:

People don’t buy products and features—they buy emotions.

Large companies understand this and capitalize on owning consumers emotions.

Harley-Davidson owns the feeling of power and rebellion .
Apple owns innovation and the feeling of exclusivity .
Nike owns the feeling of achievement and determination .
Disney owns magic and nostalgia .
Tesla owns the idea of the future and cutting-edge technology.

The key to multiplying your revenue isn’t just better features or a slick marketing campaign—it’s owning a feeling . Your brand should evoke a powerful emotion that makes customers not just want, but need, to be part of your story.

So, ask yourself: What emotion does your brand own?

If you’re unsure, it’s time to define your brand’s emotional core. Let’s make your brand unforgettable. Book a consultation today at Missouri Market Boss and start building a brand that sells itself.

Time: The Most Valuable Asset In Business

missourimarketboss@gmail.com (Valerie Brosseau) — Tue, 18 Feb 2025 16:14:40 GMT

Time: The Most Valuable Asset In Business

As entrepreneurs, we often find ourselves consumed by the daily grind—juggling expenses, employees, customers, marketing, and lead generation. But amidst all this, we sometimes forget to ask: What is our time truly worth?

Yes, showing up on time and setting clear expectations for job fulfillment is crucial. But so is following up with customers, taking the time to craft a thoughtful email signature, and properly training employees so you can delegate with confidence instead of micromanaging.

Efficiency isn’t just about working harder; it’s about working smarter. Scheduling jobs in the same area to reduce travel time, automating tasks where possible, and investing in expertise rather than cutting corners—these are the choices that separate those who scale successfully from those who stay stuck in the weeds.

No one starts a business expecting it to consume every waking hour. Yet, too many entrepreneurs find themselves trapped. The wealthiest business owners understand this: time is more valuable than money .

Absolutely, implementing an effective digital marketing strategy for lead generation is crucial for expanding your business . However, if you lack the necessary processes and training to manage the influx of leads, you'll likely find yourself devoting extra time and money to rectify errors that could have easily been avoided.

Millionaires understand this principal and would rather invest $10K a month in experts who save them time than struggle to save pennies at the expense of their freedom.

Because when you get time back—when you build systems, delegate, and scale —you don’t just make more money. You reclaim your life, your family time, your freedom . And isn’t that why we started this journey in the first place?

The Power of Suggestion: How Perceptions Shape Consumer Behavior

missourimarketboss@gmail.com (Valerie Brosseau) — Thu, 13 Feb 2025 19:48:25 GMT

The Power of Suggestion:

How Perceptions Shape Consumer Behavior

Did you know that consumer perceptions can be more powerful than facts? A fascinating experiment from the 1950s reveals just how easily people can be influenced by the power of suggestion.

In this groundbreaking social experiment, participants were asked to choose which of three lines matched the length of a given reference line. The correct answer was obvious: Line C. But here's the twist: Only one person was the actual participant, while the other 9 individuals were paid actors instructed to give the wrong answer. Initially, the real participant stood firm in their choice. But after multiple rounds, where all the actors gave the same incorrect answer, the participant eventually conformed and chose the wrong line as well.

This experiment highlights an important truth: under the right circumstances, perceptions can outweigh objective facts. It’s a reminder of how powerful social influence is in shaping our decisions, and it has important implications for brands in today’s digital age.

Here’s an eye-opening statistic: 71% of consumers trust online reviews as much as personal recommendations. This means that online reviews can be just as influential as a recommendation from a close friend or family member. That’s why it’s crucial for brands to not only ask for positive reviews but also respond to them in a timely, thoughtful manner. Engaging with your audience and encouraging them to leave feedback doesn’t just boost your visibility—it shapes how potential customers perceive your brand.

By creating positive experiences and fostering genuine conversations, your customers will naturally become advocates, sharing their positive perceptions and recommending your business to others.

Want to harness the power of perception and elevate your brand?

Visit www.MissouriMarketBoss.com/blog for more tips on how to grow your online presence and build strong brand loyalty.

Secret FREE Certifications from Google, that they don't want you to know about!

missourimarketboss@gmail.com (Valerie Brosseau) — Tue, 28 Jan 2025 16:26:57 GMT

Free Online Google Courses with Certifications

to help Job Seekers & Entrepreneurs

�� Tuesday Tip for Job Seekers & Entrepreneurs! ��

Are you struggling to level up your career or side hustle? �� Or maybe you’re unsure how to improve your online job profiles? ��

Well, we’ve got GOOD news! �� Google is offering FREE online courses with accredited certifications to help you enhance your LinkedIn, Glassdoor, and CV. Whether you're aiming for a career change or need to sharpen your skills, these courses are perfect for graduates, business hopefuls, entrepreneurs, and side hustlers alike. ��✨

�� Courses include:

Data Analytics ��
Digital Marketing & E-Commerce ��
IT Support ��️
Project Management ��
UX Design ��
Google Web Development ��
Machine Learning & AI ��
SEO & Social Media ��
Google Analytics & Ads ��
YouTube Growth ��
And MUCH more!

�� Want the link to these free courses? Drop a “ Google Market Boss ” in the comments below! ⬇️

Don’t forget to follow Missouri Market Boss for more tips to boost your business and career! ��

#CareerGoals #SideHustle #Entrepreneur #JobSearch #FreeCourses #GoogleTraining #TuesdayTips #MarketBoss #SEO #AI #DataAnalytics #DigitalMarketing #TechCareers

Balancing SEO Strategy with User Intent Driven AI

missourimarketboss@gmail.com (Valerie Brosseau) — Wed, 10 Apr 2024 15:11:16 GMT

How Generative AI is transforming traditional SEO efforts

In the ever-evolving landscape of digital marketing, companies are continuously working towards improving their online visibility and engaging effectively with their target audience. Traditionally, this has involved optimizing websites, online directories, and social media platforms with specific keywords, both short and long-tail. For instance, a roofing business might target phrases like "roofers near me." However, there's a new development on the horizon with AI tools like Google Gemini. Initial testing suggests that these tools may shift the focus away from the traditional top ten rankings, favoring businesses that can decipher user intent rather than just relying on keyword optimization. While search engine optimization (SEO) has long been a cornerstone of successful digital marketing strategies, the rise of artificial intelligence (AI) is now reshaping the SEO landscape.

AI-driven tools are transforming the SEO strategies of businesses by offering in-depth insights into user intent and behavior. Through the use of AI, businesses can craft content that is more pertinent and captivating to their desired audience, leading to enhanced search rankings and heightened organic traffic. For instance, if you're seeking ideas for renovating your bathroom, where would you begin? Typically, most users wouldn't immediately delve into making a purchase or hiring a company, correct? Instead, you might seek inspiration in images or seek advice on optimal storage solutions for a compact bathroom. Perhaps you're interested in the trendiest color schemes for 2024 or the installation of overhead mirrored light fixtures, or you're ready to engage a company that can handle it all. Companies that grasp the importance of not just addressing one query, but providing exceptional content to address all potential user inquiries, are more likely to be prominently featured on search engine results pages.

A major advantage of using AI in SEO is its capacity to process extensive data and uncover patterns and trends that would be challenging, if not impossible, for humans to discern. This provides businesses with valuable insights into user search behaviors, enabling them to craft targeted content that resonates with their audience, ultimately boosting conversion rates.

Another benefit of utilizing AI in SEO is its capacity to automate mundane tasks, allowing businesses to redirect their attention towards the more strategic components of their marketing initiatives. Chatbots, developed on the Cloud through generative AI and featuring Customer Agents, can serve as sales representatives for small enterprises by attentively addressing client requirements round the clock and suggesting appropriate products and services. AI-driven tools are invaluable for enhancing website content, crafting meta descriptions, and can even help to establish backlinks, ultimately conserving precious time and resources for businesses.

While AI is a powerful tool that can greatly enhance SEO efforts, it is important for businesses to remember that user intent should always be the primary focus. AI should be used to complement and enhance human expertise, not replace it. By striking the right balance between AI and human input, businesses can create content that is both search engine friendly and user-centric, ultimately leading to improved SEO results and increased business success.

Ready to get started? Visit our main home page, www.MissouriMarketBoss.com to learn about cutting edge marketing technologies for your business or call 636-248-8231 and become the Boss Of Your Local Market!

#MarketBoss #TopDigitalAdvertiserSTL #MissouriMarketBoss #SEOStrategy #UserIntent #AIOptimization

Harness Solar Eclipse Magic: Boost Your Brand Success

missourimarketboss@gmail.com (Valerie Brosseau) — Mon, 08 Apr 2024 17:31:20 GMT

Illuminating Success:

How Brands Harness the Solar Eclipse for Marketing Magic

As the world marvels at the celestial wonder of a solar eclipse, savvy marketers are seizing the opportunity to illuminate their brands in the eyes of consumers. From creative campaigns to engaging social media strategies, businesses of all sizes are embracing the solar eclipse as a powerful marketing tool. In this blog post, we'll explore why leveraging current events like the solar eclipse can be a game-changer for small business owners.

Capturing Attention:

The solar eclipse is a rare and captivating event that captures the attention of millions worldwide. By aligning their marketing efforts with such a significant occasion, brands can instantly grab the spotlight and stand out in a crowded marketplace. Whether it's through captivating visuals, compelling storytelling, or interactive experiences, brands have the opportunity to captivate audiences and leave a lasting impression.

Building Connection:

Current events like the solar eclipse provide a unique opportunity for brands to connect with their audience on a deeper level. By tapping into shared experiences and emotions, businesses can foster a sense of community and belonging among their customers. Whether it's celebrating the wonder of the universe or embracing the spirit of adventure, brands can use the solar eclipse as a platform to strengthen their relationships with consumers.

Driving Engagement:

In today's fast-paced digital landscape, staying relevant is key to driving engagement and staying top-of-mind with consumers. By incorporating timely events like the solar eclipse into their marketing strategy, small business owners can keep their brand front and center in the minds of their target audience. From social media posts and email newsletters to blog content and promotional offers, there are endless ways to leverage the excitement surrounding the solar eclipse to drive engagement and boost brand awareness.

Inspiring Creativity:

The solar eclipse presents a blank canvas for brands to unleash their creativity and imagination. Whether it's creating captivating visual content, hosting themed events, or launching innovative campaigns, businesses have the opportunity to showcase their unique personality and perspective. By thinking outside the box and embracing the spirit of innovation, small business owners can leverage the solar eclipse to inspire creativity and differentiate themselves from the competition.

Conclusion:

As the world turns its gaze skyward to witness the awe-inspiring spectacle of a solar eclipse, brands are seizing the moment to shine in the spotlight. By embracing current events like the solar eclipse as a marketing strategy, small business owners can captivate audiences, build connections, drive engagement, and inspire creativity. So, as the sun and moon align in perfect harmony, let your brand illuminate the sky and leave a lasting impression on consumers around the world.

www.MissouriMarketBoss.com #BrandPower #SaavyMarketer #MarketBoss

How to add a DMARC to your GOOGLE Domain for SEO

missourimarketboss@gmail.com (Valerie Brosseau) — Wed, 20 Mar 2024 21:10:48 GMT

How to add a DMARC to your Google Domain

& Why It Matters for your SEO

DMARC (Domain-based Message Authentication, Reporting, and Conformance) is an email authentication protocol designed to safeguard your domain against email spoofing and phishing attempts. It empowers domain administrators to dictate how email servers should manage messages that do not pass authentication assessments, like SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail).

Google and other search engines place a high priority on DMARC due to its ability to bolster email security, diminish spam, and combat phishing attacks targeting their users. Here's why DMARC holds significance for Google:

Ensuring User Safety: Google is dedicated to delivering a secure and protected online environment for its users. Through the use of DMARC, website administrators can thwart cybercriminals from sending deceptive emails that seem to be from their domain. This proactive measure safeguards Google users against falling prey to phishing schemes, malware dissemination, and other email-related risks.
Maximizing Email Deliverability: By implementing DMARC authentication, you can significantly increase the chances of your authentic emails reaching recipients' inboxes instead of being flagged as spam or filtered out by email providers. Google, including its popular Gmail service, gives priority to emails that have successfully passed DMARC authentication, ultimately enhancing the deliverability rates for legitimate senders.
Reputation Management : Google considers domain reputation when evaluating the credibility of websites and their content. By incorporating DMARC, you show a dedication to email security and ethical email procedures, which can enhance your domain's reputation with Google. A favorable domain reputation can result in higher search engine rankings and increased visibility in Google search results.
User Experience : Phishing attacks and email scams have the potential to erode user trust in online platforms and have a detrimental effect on the overall user experience. Google plays a crucial role in promoting DMARC adoption, thus enhancing online safety and instilling trust and confidence in its users. Websites that place a high value on user security and privacy are better positioned to achieve favorable rankings in Google's search results, given that user experience is a significant consideration in its ranking algorithms.

To sum up, Google values DMARC for its role in safeguarding users, enhancing email delivery rates, maintaining domain credibility, and elevating the digital experience. Websites that uphold email security and integrate DMARC stand a higher chance of gaining the confidence of users and search engines, resulting in improved search rankings and greater visibility in Google's search outcomes.

Now that you grasp the significance of DMARC for your website's domain, how can you ensure its implementation? Begin by conducting a test. There are several methods to do this, but installing the WOORANK extension on your browser is an excellent approach to gain insights into the areas your website should enhance for improved SEO, which includes DMARC. You can also request a free SEO report here .

Once you have tested your site and found your DMARC to be missing, it's time to add it to your Google, Square Space Domain. To do this, you will first need to log into your Google domains at https://domains.google.com/

Step one: Once logged into your Google domains account, you will see a panel on your left-hand side. The panel will read my domains, billing and account. Here you will click my domains .

Step two: Once you have located the domain you wish to modify, you will click on the link that reads manage .

Step three: Now you will find yourself on the screen for your domain overview. Here you will find billing information, services, and items to complete. This is not what you will click on. Instead, look again to the panel on the left-hand side. You should find a link that reads, DNS . Click that.

Step four: Under custom records, you will create a new record .

Step five: Under the host name, type _DMARC . This will auto populate your domain, and no need to type anything else within that box.

Step six: Under type, you will click the drop down and scroll until you reach TXT . Click that.

Step seven: Under TTL, leave as 3600 .

Step eight: Add "Value" Information

Every DMARC record must include two essential tag-value pairs: "v" and "p".

The only tag-value pair for "v" is v=DMARC1
In the case of the "p" tag pair, "p=" can be combined with either none , quarantine , or reject . These tag-value pairs would appear as: p=none or p=quarantine or p=reject

Step nine: Under data, type in the following: v=DMARC1; p=none; rua=mailto:dmarcreports@missourimarketboss.com

Note: you will need to ensure that you have completed this on all domains.

Step ten: Verify your website's domain again to confirm the correct installation of DMARC. Ensure the Record is Configured Accurately. The final step involves conducting a DMARC Record Check to ensure the accuracy of the values and syntax in the newly created record.

How did it go? Were you successful in setting up your DMARC on your Google Domain using these straightforward ten steps? If so, we would greatly appreciate your feedback through a Google review or by sharing this article. Your input helps us in producing more high-quality content similar to this one.

To receive further guidance on SEO, Social Media Management tips, or anything related to digital marketing, subscribe to our weekly newsletter.

Unveiling the Power of Guest Blogging: Elevating Your Online Presence

missourimarketboss@gmail.com (Valerie Brosseau) — Wed, 06 Mar 2024 19:37:58 GMT

Unveiling the Power of Guest Blogging:

Elevating Your Online Presence

Ever wondered about the magic behind guest blogging? It's not just about churning out articles and hoping for a mention. It's a strategic move to amplify your online presence and establish your authority in your field. Let's dive into the world of guest blogging and discover its potential to transform your digital footprint.

The Basics of Guest Blogging

So, what exactly is guest blogging? Put simply, it involves crafting articles on specific topics and submitting them to relevant websites. The aim? To have your content published and reach a broader audience. The fact is, certain sites hold more value in terms of backlinks that can enhance your SEO efforts. While it's crucial to consistently post content across various platforms in different formats like videos, podcasts, infographics, and blogs, the truth is that social media yields fewer SEO benefits compared to having a blog featured on reputable sites within your industry. This makes guest blogging a distinctive way to exhibit your expertise beyond your current follower base.

The Evolution of Guest Blogging in the Age of AI

Guest blogging isn't a novel concept, but with advancements in AI and SEO , the game has changed. Search engines now prioritize expertise and authenticity. They crave content that's genuine and backed by real-world experience – something AI-generated content can't replicate.

Embracing Authenticity

In the modern digital world, authenticity reigns supreme. It involves the art of sharing your exclusive narratives, perspectives, and encounters that are uniquely yours. Consider, for instance, one of our roofing contractors who presented a collection named 'What's on your roof?' – an engaging tale that unveiled surprising finds, such as animals on the rooftop and genuine homeowner DIY mishaps.

The Importance of Originality

Distinguishing yourself through originality is key. It involves infusing your unique personality and viewpoint into your content. This is why we recommend that our clients review the content we provide in the form of blogs, short videos, and long videos, and incorporate their personal touch to enrich the writing. Your perspectives and personal encounters bring a layer of authenticity and depth to our content, amplifying its appeal and effectiveness.

Visuals Speak Louder Than Words

Visual content is a formidable asset at your disposal. That's why we recommend actively seeking authentic images that align with your areas of expertise. These visuals will not just elevate your company's content but also boost your online presence on search engines, as well as on blog sites and social media platforms.

Final Thoughts

Guest blogging transcends being a mere marketing strategy; it is a voyage of self-exploration and development. By imparting your knowledge and personal encounters, you not only enhance your digital footprint but also enhance the online realm with insightful narratives that can serve as a valuable compass for users.

So, are you ready to unleash the power of guest blogging and take your online presence to new heights? Let's embark on this journey together.

Boost Your Contractor Business : Facebook Group Page or Facebook Ads : Infographic

missourimarketboss@gmail.com (Valerie Brosseau) — Tue, 05 Mar 2024 17:33:19 GMT

Boost Your Contractor Business:

Facebook Group vs. Facebook Ads

[Infographic]

Facebook Group Page:

Fosters Community: Build a loyal community of clients and prospects.
Personalized Interaction: Direct interaction with members allows for personalized engagement.
Networking Hub: Connect with industry peers and potential collaborators.
Content Sharing: Share valuable tips, updates, and exclusive content.
Establish Authority: Position yourself as an expert in your field.

Facebook Ads:

Targeted Reach: Reach a specific audience based on demographics, interests, and behaviors.
Instant Visibility: Gain immediate exposure to potential clients.
Lead Generation: Drive traffic to your website or landing page to generate leads.
Measurable Results: Track performance metrics like clicks, conversions, and ROI.
Scalable: Easily adjust ad budgets and targeting to maximize results.

Verdict:

Facebook Group Page: Ideal for building a loyal community, establishing authority, and fostering personalized interactions.
Facebook Ads: Perfect for targeted reach, lead generation, and measurable results.

Choose the option that aligns best with your business goals and audience preferences!

#MissouriMarketBoss #FacebookAds #FacebookGroupPages

Is Facebook and Instagram Down? Systemwide Outages Reported

missourimarketboss@gmail.com (Valerie Brosseau) — Tue, 05 Mar 2024 16:36:50 GMT

Is Facebook down?

Urgent update: Facebook users nationwide experiencing system outage. Reports of difficulties accessing Facebook, Instagram, and other platforms across the US.

Experiencing Facebook login issues? DownDetector.com shows a surge in outages. Users face log-out problems with no option to log back in, affecting both app and website. While the cause is unclear, many struggle with password resets and two-factor authentication. Businesses relying on Facebook for marketing express concerns amid the outage, emphasizing its pivotal role in global communication.

As #facebookdown trends, users flock to other social networks for updates. What platforms is your business utilizing during the outage? Share in the comments. Consider alternatives like YouTube, LinkedIn, Clutch, and more for referrals, posts, and reviews. Have your own favorites? Let us know!

UPDATE: AS OF 10:45 AM CST on March 5, 2024, FACEBOOK & INSTAGRAM SERVICES HAVE BEEN RESTORED

Google Announces New Carousel Rich Result For Business SEO

missourimarketboss@gmail.com (Valerie Brosseau) — Mon, 04 Mar 2024 19:18:52 GMT

Google Announces A New Carousel Rich Result For SEO

Google has unveiled a fresh type of rich result designed specifically for products, local businesses (such as restaurants and hotels), and events. (Source: https://developers.google.com/search/docs/appearance/structured-data/carousel )

This cutting-edge carousel rich result presents a horizontal scrolling feature that elegantly showcases all items in the list. Its outstanding adaptability enables the creation of various lists such as "top things to do in a city," seamlessly combining hotels, restaurants, and events. This feature is currently in beta testing, displaying lists in a carousel format as detailed in the announcement.

The rich result is currently limited to specific types, including Local Business and its subtypes (such as Restaurant, Hotel, and Vacation Rental), Product, and Event.

For instance, Lodgings fall under the subtype of Local Business, illustrated in the Schema.org hierarchical structure:

Thing > Organization > LocalBusiness > LodgingBusiness

Thing > Place > LocalBusiness > LodgingBusiness

In the carousel, "tiles" showcase details like price, ratings, and images taken from the webpage. The order of these tiles in the carousel is based on the Item List structured data. To be eligible for this enhanced feature, publishers need to incorporate the Item List structured data.

All the information in the Item List structured data should be present on the webpage itself; it should not be included solely for structured data requirements. When integrating this structured data, it is vital to follow two key guidelines.

The Item List type must serve as the primary container.
All URLs in the list must direct to different webpages within the same domain.

While presently being trialed in the restaurant, hotel, and event sectors, companies have the opportunity to delve into utilizing this function to offer a smooth AI-powered user journey .

For instance, real estate agents could connect users to mortgage details or local points of interest, roofers could provide a hail map or information on siding, and home renovation firms could showcase design ideas for different rooms.

Although incorporation of this organized data doesn't ensure visibility as a rich result, it boosts qualification. This function is currently in beta stage, serving as an experimental phase.

Ready to take your business SEO to the next level? Chat with our SEO experts or call 636-248-8231 now!

SEO 2024 is like building your dream home. Why the right Foundation matters.

missourimarketboss@gmail.com (Valerie Brosseau) — Tue, 20 Feb 2024 20:27:03 GMT

Is your SEO Foundation Strong?

Imagine you're preparing to build your dream house. The first step? You lay down a strong, unshakeable foundation. Similarly, in the digital world, your brand is that foundation for an effective SEO strategy.

Just like a planogram in a store, your brand's presence must be consistent across all networks, social media, and search engines. This consistency forms the base of your house, setting the stage for everything that comes next.

Now, think of your website as the structure of the house itself. It's the concrete manifestation of what you do, built upon the sturdy foundation of your brand's consistent presence everywhere.

But a house, no matter how beautifully built, needs roads leading to it. In the online world, these roads are equivalent to search engines. If your 'house' is hidden or too far back, hidden by 'vegetation,' or in this case other brands, your business or 'house' remains unseen. The ultimate blow to a well-established business brand is when a prospective customer admits they had no knowledge of the business's existence. This is more devastating than receiving a one-star review.

In our example, the house exterior serves as visual search elements, subtly alluding to the essence of the business without revealing the full scope. Just as images and videos are crucial visual cues, the curb appeal of your home conveys a preview of what lies within. It not only leaves a lasting first impression but also offers clues to visitors about the experience that awaits them.

Your house's reviews are the gateway to what lies inside. A positive reputation invites people in, while a lack of or negative reviews might turn them away, much like a supposedly haunted house.

Upon reaching your door, which represents an ad, the first direct invitation to step in is made. It's crucial this makes a good impression, leading visitors to want to see more inside.

And if your house has windows, think of them as blogs. They offer glimpses into the life within, insights and viewpoints that are both engaging and enlightening to those looking in.

But what if the foundation isn't as strong as it needs to be? If your brand isn't consistent, if it cracks under scrutiny, everything built upon it risks collapsing.

A solid foundation in SEO isn't just recommended; it's essential. Without it, everything else you build risks being unstable, likely to lean or fall when tested.

Consider this: consistency in your brand’s presentation is like ensuring your house's foundation is robust, capable of supporting everything built atop it.

Every additional aspect of your SEO strategy, from your website to your blog posts, acts as an extension of your foundation, requiring it to be strong and reliable.

Visual search elements and reviews serve as the welcoming front, enticing others to learn more about what lies within. Yet, they too rest upon the bedrock of your brand's consistency.

Ensuring your 'house' is visible, through search engines and easy navigation, is analogous to clearing the path to your doorstep, making it inviting for guests.

Positive reviews and enticing 'ads' serve as invitations and endorsements, crucial elements that bring people closer to engaging with your brand.

Your blogs, the 'windows', allow for transparency and depth, offering content that informs, entertains, and engages, further building trust and authority.

To conclude, without a strong foundation - a consistent, reliable brand presence - no SEO strategy can be truly effective. Ensure your foundation is solid, and the 'house' you build upon it will stand strong and visible, drawing in all who pass by.

Visual Search versus Image Search, How to Dominate SEO in 2024

missourimarketboss@gmail.com (Valerie Brosseau) — Mon, 12 Feb 2024 21:02:09 GMT

How Google Lens is Changing SEO for Businesses

Picture this: you're at a coffee shop and notice a pair of shoes that catch your eye. Instead of approaching a stranger to inquire about their shoes, using Google Lens for a visual search can provide all the answers you need.

It's a fact. In 2024, we reside in a world that puts consumers first, where information, products, and services are just a click away on our phones. We have an instant gratification mindset, and with technology constantly evolving, businesses that embrace it early will set themselves apart.

You probably know about image search already. Optimizing image search is undeniably crucial for visual search, but it's essential to recognize that they serve distinct purposes. Images that have been optimized for search using alt image tags may show up in an image search when someone is seeking information online. For example, as an advertiser creating an image of a pair of shoes for image search, you will input attributes such as alt tags, file size, and file title to improve the chances of users finding your image when they search using the attached text. Likewise, as a consumer, you might be looking for specific items like Nike Shoes or Bright Red Heels, and your digital device could display images that match your search. While the search results may be close to what you are looking for, it's not quite right. So you continue searching while trying to make the search engine understand what you want using words. Moreover, businesses that have not optimized their images will not appear in these searches at all.

Visual search is all about image or visual recognition. Google Lens provides one of the most advanced visual search platforms, with a vast database of millions of images. Not only can it identify objects, but it can also translate and extract text from images.

This allows users to blend information in various formats (such as photos, voice search like Alexa and Siri , and text) to locate the product they desire, marking a significant shift in the Google search experience.

Previously, users were limited to text queries, but now, with Google Lens , they can scan images and find exact or similar products, even in different colors. In Google's words, "you can search, translate, identify and shop what you see."

This highlights the importance for e-commerce to feature products with SEO-optimized images that fulfill the necessary criteria for optimal visual search. With Visual search, users can effortlessly snap a photo and Google Lens will refine the search until it delivers the desired result from its extensive database.

As consumers, we often struggle to articulate our desires in words. If you don't know what something is called, you can type it in a search. This is where visual search becomes invaluable. Unlike traditional searches that rely on keywords to match businesses with queries, the cutting-edge AI-driven search engines of 2024 prioritize conversational searches, visual searches and consumer intent, delivering optimal and more holistic results to the user.

Let's consider the case of shoes. Typically, you might seek out red high heels. This could lead to various options such as pumps, stilettos, bright red heels, dark red, red and black, and so on. Once you locate the specific heels you had in mind, you would then proceed to search for promotions, check for nearby stores offering the deal, verify the availability of the item, and ensure they have it in your size, and more. Each search query would be unique, and almost starting from scratch.

With visual search, Google and other AI-powered search results are now able to more accurately grasp your intentions. By utilizing visual search, Google has the capability to eliminate other shoe types typically associated with a search for red high heels, enabling it to precisely deliver the exact style you desire. Instead of initiating a new search for every query, Google anticipates the conversation and thought process, providing optimal answers even before they are sought. This ranges from suggesting the appropriate color and heel size to presenting in-stock promotions and providing directions to nearby stores. Visual search is revolutionizing the way businesses engage with their target customers and streamline the sales process.

Ready to revolutionize your business for visual search? Contact us for a free digital marketing consultation at

636-248-8231 or to learn more about how to leverage the power of SEO for your industry check out our website at www.MissouriMarketBoss.com.

How to Get Your Facebook Ads Approved!

Tue, 14 Jan 2020 18:08:45 GMT

10 Reasons Your Ads are Getting Disapproved By Facebook.

10. This may surprise a lot of you business owners out there, but one of the top reasons that Facebook disapproves an ad is simply because you used the word "Facebook" within your ad copy. This implies a relationship to Facebook and possibly an endorsement from Facebook. For this reason, Facebook will disapprove your ads.

9. Click Bait. We've all seen it, and most of us hate it. "You'll never guess what this celebrity did", "Click now to find out what new law is making O'Fallon, MO residents mad", "How I made $100,000 every month last year" are all examples of "Click Bait". Many times they direct users to articles or links that have little to do with the title, simply to get a click. For this reason, Facebook is not a big fan of Click bait and will dis approve ads that contain it.

8 . Broken Links. Ok, this may seem like an obvious one, but many times, Facebook will dis approve an ad simply because the link goes to a non functional page on your website or a page that does not relate to the ad itself. For example, if you ad says click here to contact us, and directs the user to your shopping cart, Facebook will disapprove your ad. If it happens often enough, or you are sending users to a site or video that doesn't load, or to a page that loads slowly, this provides a poor user experience, and Facebook may decide to put your business into the ad additional review cycle moving forward.

7. Sexually Explicit Materials. Facebook has users of all ages, including children. So using images in ads that may show nudity or imply sexual behavior means that your ad will likely be disapproved, since Facebook deems this type of content as inappropriate for all audiences. If you had an ad that was disapproved, consider changing the image to one that is more appropriate for any audience.

6 . Making assumptions about your target audience. This is huge for Facebook, because making assumptions about your target audience could create discrimination, and potentially cause distress by outing someone who wasn't ready yet. This actually happened to a woman in Tampa. Based on her search history, she was shown an ad for "Gay Cruises". A co-worker saw this ad, unintentionally "outing" her at work. For this reason, Facebook will disapprove ads that make assumptions about target audiences.

5. Political. After negative press in the 2016 political race in regards to fake Russian sites creating political ads encouraging the direction of the election, Facebook tries to avoid politically hot topics through ads. They provide a lengthy list of sensitive headings and topics in their guidelines, that your business should review prior to posting an ad. A few examples are ads that contain material about guns, abortion, religion, or other topics that could be deemed as potentially divisive ads that promote a political agenda.

4. Your image contains too much text. Like many social media platforms, Facebook limits the number of characters that you can use within your ad copy. Some advertisers have attempted to get around the character limit by adding text within their image. Facebook not approve an ad that includes more that 20% text within the image. So if your ad includes an image that contains more than 20% text, you will want to change the image.

3. Your ad copy mimics Facebook. Similar to number 10 on our list, Facebook will not endorse your company because you are using their ads. Mimicking Facebook in your ad copy means you are trying to imply that you are either a part of Facebook, or that they are endorsing your ad. Either way, this will cause your ad to become disapproved and may even put you on a list for all ads to go through a more stringent approval process.

2. Your Ad includes "Before & After Shots". Facebook is really strict on this one. You can not include before and after shots in your ads. This also includes using "Your Ideal Body" shots within your ads or including specific body parts, such as a 6 pack promoting your weight loss solution ad these ads will be disapproved.

Our number one pick for why your Facebook Ad is not getting approved is......

1. Your are Promising Unrealistic Results! Obvious? It should be, but all too often business owners create ad copy that over promises their results, and Facebook is not a fan. You should always be truthful in your ads! So, if you are a weight loss company, who promises that you will "lose 20 pounds in 7 days" after using your product, Facebook will disapprove your ad and you may be placed on the restricted ad approval list moving forward.

Facebook Pixel 101

Tue, 17 Dec 2019 15:43:18 GMT

Facebook Pixel is a great way to track website activities, provide a stronger return on your Facebook advertising, and reach new and existing customers! But, what is a Facebook Pixel, and how can your business use it? Check out our latest video on how to create, install, and implement Facebook Pixel in your business marketing strategy!

Anyone can make one:
For better or worse, anyone can Facebook Pixel. .

Understanding the Analytics:
When it comes to analytics, it is important to understand why they are important. If you understand the actions your customers are taking in regards to your Facebook Ads, you will develop a better understanding of what works, so that you can duplicate those results and get a better return on your investment over time.

Multiple Pixels for Multiple Ads:
If you are like most business owners, you may run multiple ads for different products and services, and may even test different messages for the same products and services.

You can make money:
Using the pixel correctly will allow you to earn higher revenues from your ads on Facebook.

It brings people back to your site:
If your ads are strong enough and updated regularly, using the analytics from the Pixel, people will come back looking for more and bring traffic back to your site as well.

It's free:
It costs you a grand total of zero dollars to create and use a Facebook Pixel for marketing, so if you have something to say, there's nothing to stop you.

You can establish yourself as a thought leader:
An ad on Facebook is a great way to establish brand awareness, and is a great place for your original thoughts, and it can be a wonderful way to show off your individuality. If people like your ideas, you can become a thought leader in your industry!

What else do you love about blogs? Let me know!

Valerie Brosseau Nominated as Woman of the Year!

Thu, 21 Nov 2019 18:30:23 GMT

LBB is a Networking Group that empowers Women Entrepreneurs.

Valerie Brosseau has a long standing record of awards in marketing. She was the keynote speaker at the St. Louis Business Expo in April 2019 on Conquering the Digital Divide- Marketing Made Simple. She is an ambassador with the Western St. Charles Chamber of Commerce and is actively involved in numerous networking groups and community outreach programs such as Samaritans' Purse and Habitat for Humanity.

Each year, the women of one such networking group, Little Black Book, hold an end of year awards brunch to honor and celebrate the women of this group.

The 3rd Annual LBB Woman of the Year Awards Brunch will celebrate the women of LBB who have been nominated as Woman of the Year. One lucky member of Little Black Book will be selected “Woman of the Year” and awarded a $500 Grant to invest in her business.

This event is open to members, non-members, and guests.

WHEN: January 13, 2019 @ 11:00 am – 1:00 pm

WHERE: Prados

21 Meadow Cir Dr

Lake St Louis

MO 63367

COST: 45

To learn more, visit LBB's website at www.womenoflbb.com

Congratulations to all of the nominees and congratulations to our very own, Valerie Brosseau!

YouTube Marketing Basics

Thu, 21 Nov 2019 17:59:11 GMT

How to use YouTube to build your business brand

Have you ever wondered how some companies seem to have unlimited subscribers on YouTube and how you can build your following? Then this article is for you. Cottleville, MO based marketing company, Market Boss works with marketing clients everyday, just like your business, who want to increase brand awareness. In short, it all starts when you understand the level of influence each channel has.

Currently, the number 1 most used search engine worldwide is Google- obviously, but did you know that YouTube is the second most used search engine? It should come as no surprise that since Google owns YouTube, videos that are properly tagged, useful, and relevant, and more likely to be displayed on Google as well. But, how does a video prove its relevancy?

There are a lot of ways to do this, but one of our favorite ways, is to login to Studio YouTube, and upload your videos through Beta. The reason, is unlike classic studio, Beta provides an extremely user friendly way to tag all of your videos using keywords that are relevant to both the content in the video, as well as to your business.

Once you have uploaded your video, you will want to give it a strong title that creates both interest and is relevant to the content in the video.

Next, describe your video, using keywords that again are relevant to the content of the video, and the area in which you serve.

In the video itself, try to include a good thumbnail, which is a clip within the video that includes words such as a title, to gain attention as well. It also helps to have multiple backgrounds and a change of scenery to break up the video.

Short form videos under 30 seconds are great for advertising, but don't forget the benefits of long form videos that are entertaining, and informative. If they get enough views, you may even qualify for monetizing your long form videos over 4 minutes on both YouTube as well as other social media channels, such as Facebook.

Videos over 30 seconds should also have an EndScreen- which is maybe a clickable thumbnail of perhaps an additional video your views can watch your channel.

Adding a poll is another great way to increase engagement within the video.

Remember to share this video through YouTube, on your other social networking sites, such as Facebook, Twitter, Blogger, LinkedIn Pinterest, and so much more! The more places you share it, the more people who see it.

And number 1 way to increase subscribers? Simply ask for views of the video to like and subscribe throughout the video. Remember the bell icon, will allow your subscribers to get notified of all future videos you create.

Still need more help with creating a YouTube Channel and videos? Market Boss, LLC can help.

Learn more by scheduling your no obligation consultation and call 636-248-8231

Facebook Ads

Wed, 07 Aug 2019 23:18:52 GMT

Why Your Business Needs to Boost Promoted Posts!

For years, we've known that when a consumer uses Facebook, they log everything that person does. The pages they like, the people they interact with, even the words in their status updates. But if you thought it was enough to have a channel first content marketing strategy, think again.

Content is still king, but consumer expectations have raised the bar in terms of how people get assistance. Facebook can actually determine who is the most vulnerable to your ad campaign then up their ads until they buy even more!

In order to win these moments, brands have to meet consumer needs by first understanding their intent, and context around it.

To learn more email missourimarketboss@gmail.com for your free consultation.

Coming soon:

6 Things That will help you show up for a voice search on Google and How your Business can create a strategy to win.

1.Positive reviews

2.Listing Directories

3.Social Media Presence

4.Map Listings

5.Website

6.Business Blog

How to STOP Paying Per Lead, and Gain Roofing Customers Fast!

Wed, 07 Aug 2019 22:35:13 GMT

If you are a roofer, the fall means storm damage to area roofs. You may also compete with suit case contractors- who outbid you in your own backyard! So how do you compete without over paying for a lead that also went to 4 other roofers?

You know that your future customers are going online searching for the best roofers in the area. What you must also consider goes beyond the searches at the end of the buying cycle, such as searches for cheapest roofers, roof repair, tear-offs, roof costs based on pitch, flat roofs and commercial roofs. 97% of consumer believe they can fix anything after watching a YouTube Video. 88% of consumers trust online reviews as much as personal recommendations. Are you doing everything you can to get in front of them after a major storm?

Advertising online has become more and more sophisticated, it has almost become impossible for most roofing contractors to navigate alone. The key is to diversify what you are doing from a marketing standpoint.

The single word that drives a contractors future is Emotion, and your customer's reactions to that emotion. Creating a simple post on Facebook, Google+, Instagram and Twitter will not only help you get in front of your followers, and the 133 friends an average Facebook user has, but it will also drive word of mouth if you are useful enough. If you can answer a frequently asked question, about storm damage reimbursement, how to handle insurance claims, or other simple questions, those customers will not just use you, as an industry expert, but also share your post with people they know. Word of Mouth for the 21st century. Furthermore, you will gain popularity, and if you optimize with the right keywords, on the right directories, you won't just be an option, but the Best option for local roofers.

For your free online assessment, email me at missourimarketboss@gmail.com and learn how we can help drive customers through both long-term relationship building and paid ads so that you can dominate a search.

6 Reasons Why You Need a Digital Media Strategy

missourimarketboss@gmail.com (Valerie Brosseau) — Wed, 13 Mar 2019 14:51:40 GMT

Everyone needs a digital media strategy, and not for the reasons you may expect. In fact, if you think digital strategies are just promotional, think again.

#1 Most Important Part of Your Campaign

missourimarketboss@gmail.com (Valerie Brosseau) — Wed, 13 Mar 2019 14:50:46 GMT

If you think money is the only thing that matters in your campaign, think again. There are many more things to think about.

Notes from the Other Side

missourimarketboss@gmail.com (Valerie Brosseau) — Wed, 13 Mar 2019 14:49:26 GMT

Always wondered what happens on the other side of your campaign. Well, now you’re going to find out.

Why Technology Isn't Enough for Your Digital Campaign

missourimarketboss@gmail.com (Valerie Brosseau) — Wed, 13 Mar 2019 14:48:21 GMT

Just because you have a snazzy Facebook, Instagram and Snapchat campaign doesn’t mean you’re covered.

market_boss_llc

12 Website Essentials Every Roofer Needs to Rank Higher & Convert More

12 Website Essentials Every Roofer Needs to

Rank Higher in Search and AI & Convert More

1️⃣ Fast Mobile-Friendly Design

2️⃣ Local SEO Optimized Service Pages

3️⃣ Clear Call-to-Action Buttons

4️⃣ Visible Phone & Contact Forms

5️⃣ Gallery / Before & After Portfolio

6️⃣ Customer Reviews & Trust Badges

7️⃣ Warranty & Certifications Section

8️⃣ Blog for Local Roofing Topics

9️⃣ Embedded YouTube Videos

10️⃣ Schema Markup for Local Business

11️⃣ Chatbot for Instant Engagement

12️⃣ Security & SSL Certificate

15 YouTube Marketing Ideas to Get More Contractor Leads

How to use YouTube to Gain Followers and Leads

1️⃣ “Before & After” Job Transformations

2️⃣ Customer Testimonial Videos

3️⃣ How-to & DIY Tips

4️⃣ Meet the Team

5️⃣ Roof Inspection Walkthroughs

6️⃣ Local Neighborhood Spotlights

7️⃣ Seasonal Maintenance Guides

8️⃣ FAQ Session Videos

9️⃣ Time-Lapse Project Builds

10️⃣ Job Site Safety Tips

11️⃣ “Day in the Life” Vlogs

12️⃣ YouTube Shorts Tips

13️⃣ Tool & Product Demos

14️⃣ Live Q&A Streams

15️⃣ Case Story Highlights

Google Ads vs. Local Service Ads: What Contractors Must Know

The difference between

﻿ Google's Pay Per Click Ads and Local Service Ads

�� What Are Google Ads (PPC)?

�� What Are Local Service Ads (LSAs)?

Key Differences & Benefits of Google Ads (PPC vs LSA)

1️⃣ Cost Structure

2️⃣ Trust & Credibility

3️⃣ Placement

4️⃣ Lead Quality

5️⃣ Setup & Requirements

Conclusion

9 AI Essentials Every Contractor Needs To Grow Sales and Leads

How to get AI to recommend your Business

2️⃣ AI-Driven SEO Keyword Research

3️⃣ Auto-Generated Service Page Content

4️⃣ Intelligent Review Monitoring & Responses

5️⃣ Predictive Lead Scoring

6️⃣ Voice Search Optimization

7️⃣ Automated Ad Optimization

8️⃣ Smart Competitive Insights

9️⃣ Dynamic Pricing Recommendations

How AI Is Defining Your Brand (Whether You Like It or Not)

Why every business needs to run an

﻿ “AI brand audit” in 2025

Where to Find Free Thanksgiving Meals in St. Louis. 2025 Community Guide

Where to Find Free Thanksgiving Meals in St. Louis

2025 Community Guide

�� The Salvation Army – Euclid Corps

�� Pride St. Louis – “Feeding the Community” Dinner

�� St. Ferdinand’s Thanksgiving Day Dinner – Florissant

�� Affton Christian Church – “Just Like Grandma Made”

�� The Brass Rail – O’Fallon, MO

�� Gateway Church of the Nazarene – Bridgeton

�� St. Luke’s United Methodist Church – South County

From Our Missouri Market Boss Family to Yours

Meta’s New “Andromeda” Update Is Tanks Small Business Ads

Facebook Andromeda Update

2025 Veterans Day Free Meals, Discounts & Deals for Veterans and Active-Duty Military in the Greater St. Louis, MO Region

Looking for Veterans Day Restaurant Discounts for 2025?

2025 Veteran's Day Discounts and Freebies Full List

Veterans Day Free Meals To honor members of the military, these restaurants are offering veterans free meals or beverages on or around Veterans Day, November 11.

What Really Happens When You Stop Blogging: The Truth About Traffic, AI Visibility, and Revenue

What really happens when you stop blogging?

ChatGPT Advertising: The Next Big Marketing Strategy for St. Louis Businesses?

Open AI Announced The Exploration of Ads on Chat GPT

OpenAI May Be Opening the Door to In-Chat Advertising

Google's Pay Per Click Ads and Local Service Ads

“AI brand audit” in 2025

Facebook Group vs. Facebook Ads