Video converts better than text. In fact, users will click on a brand 40% more of the time when they have a video over an image alone. YouTube gives contractors like Hackmann Lawn and Landscape, a platform to educate, build trust, and drive local traffic, especially when optimized for search and local intent.

In this article, you will learn top video ideas that are trending for contractors that you can use to improve ROI year over year, while gaining valuable trust ranking factors used by Google and AI.

1️⃣ “Before & After” Job Transformations

Show dramatic results that instantly hook viewers.

2️⃣ Customer Testimonial Videos

Social proof on video builds trust faster than text reviews.

3️⃣ How-to & DIY Tips

Position yourself as the expert homeowners call first.

4️⃣ Meet the Team

Humanize your brand and make your crew memorable.

5️⃣ Roof Inspection Walkthroughs

Teach viewers what to look for and when to call a pro.

6️⃣ Local Neighborhood Spotlights

Connect with your community and show service areas.

7️⃣ Seasonal Maintenance Guides

Videos like “Winter Roof Prep Checklist” remain useful year after year.

8️⃣ FAQ Session Videos

Answer common questions and reduce objections before the call.

9️⃣ Time-Lapse Project Builds

Fun, engaging, and perfect for demonstrating workmanship.

10️⃣ Job Site Safety Tips

Showcase professionalism and care.

11️⃣ “Day in the Life” Vlogs

Give a behind-the-scenes look at your business.

12️⃣ YouTube Shorts Tips

Snappy, mobile-friendly clips boost reach fast.

13️⃣ Tool & Product Demos

Show your tools and techniques in action.

14️⃣ Live Q&A Streams

Engage your audience in real time.

15️⃣ Case Story Highlights

Break down complex jobs into storytelling gold.