Clearly articulate what your ideal customers may be looking for in their search query. Think frequently asked questions, and focus on providing useful content to answer likely questions in a unique way. Provide specific keywords or phrases related to your industries topics of interest. Avoid vague or ambiguous terms that could lead to irrelevant results. 

Generative AI systems are often adept at understanding natural language queries. Phrase your query in a conversational manner, using complete sentences or questions when appropriate. When developing content, whether on social media, your website or even ads, consider how a person might ask in voice applications- create content in the same way.

If your potential customers query involves a specific context or scenario, provide relevant context in your search query. For example, if you are frequently being asked questions such as textures of stamped concrete, or roofing color options, ensure that your content is developed in a way that can address this. This can help the generative AI system understand the context of your request and deliver more accurate results.

Choose descriptive keywords that accurately represent the information your ideal customers are likely seeking. Think about the words or phrases that are most likely to appear in the content they are looking for, and include them in your content that you want to show up within a search query.

If you're not getting the results you're looking for with one phrasing, try experimenting with different variations of your search query. Sometimes, a slight adjustment in wording can make a big difference in the results you receive. Remember, different people respond differently to the same brand messaging. As such, different content, ad layouts, and types of content, (blog, vlog, infographic, social posts) should be created with the same goal in mind in order to reach different individuals. Since AI results are driven on user engagement and interactions, experiments may be useful to ensure optimal results. 

Take advantage of any search refinement options or advanced search features offered by the generative AI system. These may include filters, Boolean operators, or advanced syntax options that can help you narrow down your search results. Google Gemini AI Search Results  asks if you want to ask a follow up question as a user after providing results.  As an advertiser, use this to your advantage. You can also look at Google Trends to see what your ideal customers are looking for as a jumping off point in developing relevent content for your companies website.

After conducting a search, review the results and evaluate their relevance to your query. If necessary, refine your search query based on the results you receive and iterate until you find the information you're looking for.

If the generative AI system offers the option to provide feedback on search results, take advantage of it. Providing feedback helps the system learn and improve its performance over time, leading to better results for future searches.

Stay informed about any updates or improvements to the generative AI system's search capabilities. As the technology evolves, new features and enhancements may become available that can further optimize your search experience.

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