Facebook Pixel is a great way to track website activities, provide a stronger return on your Facebook advertising, and reach new and existing customers! But, what is a Facebook Pixel, and how can your business use it?  Check out our latest video on how to create, install, and implement Facebook Pixel in your business marketing strategy!

Anyone can make one:
For better or worse, anyone can Facebook Pixel. .

Understanding the Analytics:
When it comes to analytics, it is important to understand why they are important. If you understand the actions your customers are taking in regards to your Facebook Ads, you will develop a better understanding of what works, so that you can duplicate those results and get a better return on your investment over time.

Multiple Pixels for Multiple Ads:
If you are like most business owners, you may run multiple ads for different products and services, and may even test different messages for the same products and services.

You can make money:
Using the pixel correctly will allow you to earn higher revenues from your ads on Facebook.

It brings people back to your site:
If your ads are strong enough and updated regularly, using the analytics from the Pixel, people will come back looking for more and bring traffic back to your site as well.

It's free:
It costs you a grand total of zero dollars to create and use a Facebook Pixel for marketing, so if you have something to say, there's nothing to stop you.

You can establish yourself as a thought leader:
An ad on Facebook is a great way to establish brand awareness, and is a great place for your original thoughts, and it can be a wonderful way to show off your individuality. If people like your ideas, you can become a thought leader in your industry!

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