Google has unveiled a fresh type of rich result designed specifically for products, local businesses (such as restaurants and hotels), and events. (Source: https://developers.google.com/search/docs/appearance/structured-data/carousel)

This cutting-edge carousel rich result presents a horizontal scrolling feature that elegantly showcases all items in the list. Its outstanding adaptability enables the creation of various lists such as "top things to do in a city," seamlessly combining hotels, restaurants, and events. This feature is currently in beta testing, displaying lists in a carousel format as detailed in the announcement.

The rich result is currently limited to specific types, including Local Business and its subtypes (such as Restaurant, Hotel, and Vacation Rental), Product, and Event.

For instance, Lodgings fall under the subtype of Local Business, illustrated in the Schema.org hierarchical structure:

Thing > Organization > LocalBusiness > LodgingBusiness

Thing > Place > LocalBusiness > LodgingBusiness

In the carousel, "tiles" showcase details like price, ratings, and images taken from the webpage. The order of these tiles in the carousel is based on the Item List structured data. To be eligible for this enhanced feature, publishers need to incorporate the Item List structured data.

All the information in the Item List structured data should be present on the webpage itself; it should not be included solely for structured data requirements. When integrating this structured data, it is vital to follow two key guidelines.

• The Item List type must serve as the primary container.
• All URLs in the list must direct to different webpages within the same domain.

While presently being trialed in the restaurant, hotel, and event sectors, companies have the opportunity to delve into utilizing this function to offer a smooth AI-powered user journey.

For instance, real estate agents could connect users to mortgage details or local points of interest, roofers could provide a hail map or information on siding, and home renovation firms could showcase design ideas for different rooms.

Although incorporation of this organized data doesn't ensure visibility as a rich result, it boosts qualification. This function is currently in beta stage, serving as an experimental phase.

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