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How to use YouTube to build your business brand
Have you ever wondered how some companies seem to have unlimited subscribers on YouTube and how you can build your following? Then this article is for you. Cottleville, MO based marketing company, Market Boss works with marketing clients everyday, just like your business, who want to increase brand awareness. In short, it all starts when you understand the level of influence each channel has.
Currently, the number 1 most used search engine worldwide is Google- obviously, but did you know that YouTube is the second most used search engine? It should come as no surprise that since Google owns YouTube, videos that are properly tagged, useful, and relevant, and more likely to be displayed on Google as well. But, how does a video prove its relevancy?
There are a lot of ways to do this, but one of our favorite ways, is to login to Studio YouTube, and upload your videos through Beta. The reason, is unlike classic studio, Beta provides an extremely user friendly way to tag all of your videos using keywords that are relevant to both the content in the video, as well as to your business.
Once you have uploaded your video, you will want to give it a strong title that creates both interest and is relevant to the content in the video.
Next, describe your video, using keywords that again are relevant to the content of the video, and the area in which you serve.
In the video itself, try to include a good thumbnail, which is a clip within the video that includes words such as a title, to gain attention as well. It also helps to have multiple backgrounds and a change of scenery to break up the video.
Short form videos under 30 seconds are great for advertising, but don't forget the benefits of long form videos that are entertaining, and informative. If they get enough views, you may even qualify for monetizing your long form videos over 4 minutes on both YouTube as well as other social media channels, such as Facebook.
Videos over 30 seconds should also have an EndScreen- which is maybe a clickable thumbnail of perhaps an additional video your views can watch your channel.
Adding a poll is another great way to increase engagement within the video.
Remember to share this video through YouTube, on your other social networking sites, such as Facebook, Twitter, Blogger, LinkedIn Pinterest, and so much more! The more places you share it, the more people who see it.
And number 1 way to increase subscribers? Simply ask for views of the video to like and subscribe throughout the video. Remember the bell icon, will allow your subscribers to get notified of all future videos you create.
Still need more help with creating a YouTube Channel and videos? Market Boss, LLC can help.
Learn more by scheduling your no obligation consultation and call 636-248-8231
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