Facebook Ads Collection | January 4, 2020
If you are a roofer, the fall means storm damage to area roofs. You may also compete with suit case contractors- who outbid you in your own backyard! So how do you compete without over paying for a lead that also went to 4 other roofers?
You know that your future customers are going online searching for the best roofers in the area. What you must also consider goes beyond the searches at the end of the buying cycle, such as searches for cheapest roofers, roof repair, tear-offs, roof costs based on pitch, flat roofs and commercial roofs. 97% of consumer believe they can fix anything after watching a YouTube Video. 88% of consumers trust online reviews as much as personal recommendations. Are you doing everything you can to get in front of them after a major storm?
Advertising online has become more and more sophisticated, it has almost become impossible for most roofing contractors to navigate alone. The key is to diversify what you are doing from a marketing standpoint.
The single word that drives a contractors future is Emotion, and your customer's reactions to that emotion. Creating a simple post on Facebook, Google+, Instagram and Twitter will not only help you get in front of your followers, and the 133 friends an average Facebook user has, but it will also drive word of mouth if you are useful enough. If you can answer a frequently asked question, about storm damage reimbursement, how to handle insurance claims, or other simple questions, those customers will not just use you, as an industry expert, but also share your post with people they know. Word of Mouth for the 21st century. Furthermore, you will gain popularity, and if you optimize with the right keywords, on the right directories, you won't just be an option, but the Best option for local roofers.
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